Strengths and Weaknesses of Food and Beverage Operation - The Queens Head Restaurant Free Essay Example, 1500 words

From the case study during the first quarter of trading, the enterprise remained at a stable price of approximately 12,000 pounds a week but decreased because the novelty value of having a new restaurant in the area wore off. The hotel attracts many customers because of its location near a rail station, airport, and road. This means that their volume of sales is high because they have high demand from the frequent customers and tourists who come to see the beaches and other attractions. More sales are contributed from the leisure centre where they offer membership to the gym and swimming pool. The customers remained loyal even after the novelty value of new business wore off hence making the sales consistent. A target of 15% of sales was set with price increases of 5% for the year of operation (2013-2014). The average food spends per head is less than 10 pounds per person and those who take drinks spend from 3.80 per bottle of beer and 14.50 pounds per bottle of wine. The food gross profit kept on increasing over the months. According to Henry (2001), wages are the finances paid to the staff members and the all other employees. We will write a custom essay sample on Strengths and Weaknesses of Food and Beverage Operation - The Queens Head Restaurant or any topic specifically for you Only $17.96 $11.86/page