Championship Manager Essay

Paul and Mark started work on Championship Manager 97/98 in early 1997. One of the greatest quotes ever came from this â€Å"Oh – this’ll be easy – it’ll only take a couple of weeks†, said Paul, the eternal optimist. It took a solid ten months to get it together and released – and that was just the English language version. The Championship Manager 2 engine was brought to its outer limits as nine leagues were combined with the possibility of running three simultaneously – almost every part of the game needed to be modified and many improvements were made. A database of some 20000 players and 2500 teams was put together with researchers helping out from all corners of the globe. This final version of Championship Manager 2, released 31st October 1997 at an update price, went straight to number one of the all formats chart and remained in the top 20 for many many months. In the meantime, Oliver, who had taken a well earned rest after 18 months solid work on Championship Manager 2, started to conceive the first ideas for Championship Manager 3. The game would once again be totally re-written. In March 1997, Oliver and new staff member Marc Vaughan launched themselves into the Championship Manager 3 project. After a lengthy three months of interviewing, the right people were found to work on Championship Manager 3. With the team assembled, work on Championship Manager 3 steamed ahead and all involved worked hard to make it into a great game. The game was (finally) released on March 26th 1999 and made history as it was the fastest selling PC Game in the UK of all time shifting over 55,000 units in its first. Championship Manager 3 continued to sell well staying at the top spot of the all formats for 3 weeks and has been top of the PC charts for 11 weeks in total since release. Three foreign language versions of Championship Manager 3 were released in May 1999. The languages included were Italian, French and Portuguese and has proved popular in all these countries as well as all the other countries where it has been distributed.

Ben & Jerry’s Marketing Audit Essay

1 Executive Summary According to the American Marketing Association, â€Å"marketing is an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders† (Kerin, 2005, p.6). I have completed a marketing audit of Ben & Jerry’s Homemade, Inc. in the following categories: Market and Distribution Channels, Manufacturing, Markets and Customers, Competition, Marketing, Objectives, Strategies and Tactics, the 4P’s (product, pricing, promotion, and place), and sales. Based on my findings, there are several factors that will play a key role in Ben & Jerry’s Ice Cream becoming number one in the ice cream industry, instead of being ranked, as number 2. They are as follows: Streamlining the variety and names of the ice cream flavors Increase sales in the non target markets Sell premium ice cream in half gallon sizes Improve brand image Ben & Jerry’s ice cream currently offers consumers Super-premium ice cream flavors that are both unique and quirky. Furthermore, some of the wackiest flavors were suggested by adults. For example, some of the flavors include, Cherry Garcia, Chunky Monkey, and Chubby Hubby (www.benjerry.com). As a result of some of the outlandish names, it becomes difficult for consumers have to figure out why an ice cream would be called chunky monkey, and secondly, what does the flavor consist of. After all, Ben & Jerry’s target customers are at the high end of the consumer spending spectrum. Haagen-Daazs’ most popular ice cream flavor is simply, vanilla. Therefore, perception becomes a vital marketing concept to attain the number one  status. Although Ben & Jerry’s has been acquired by Unilever, one of the leading food companies in the world, Haagen Dazs, which has been acquired by Dreyer’s has still been able to penetrate 42% of the super-premium ice cream mark et, while Ben & Jerry’s penetrated 38%. However, Ben & Jerry’s have been able to have 100% profitability over the last nine years, while decreasing the cost of sales. Penetrating the 20% non-target market would allow revenue to continue to climb upward by becoming more visible. Advertising can be done through supermarket circulars, television commercials, and radio announcements, and offering the super-premium ice promotions such as buy one, get one free or coupons. Thus, customers and profit margins increase. Currently, Ben & Jerry’s super-premium ice cream is sold in pint size quantities. Gallon size quantities were only sold to warehouse club stores. Selling the product to the general public in gallon sizes would allow them to infiltrate the family segment of the ice cream industry. Understanding the consumer is a vital tool in successful marketing and sales. However, careful research and planning are necessary. Thus, a recommendation is being made for Ben & Jerry’s to enter the market of â€Å"micro-branding†; a trend that is becoming more successful in the ice cream industry. â€Å"Micro-branding would allow Ben & Jerry’s to partner with a compatible and recognized national brand to develop an ice cream formulation that delivers a taste experience that is related to the national brand’s product (www.qffintl.com). Some of the companies that currently co-brand are Cool Brands International/General Mills = Yoplait Frozen Breakfast Bars, Reese’s candies and Friendly’s Restaurants. Furthermore, prior to launching this new venture, Ben & Jerry’s can conduct a survey among loyal customers. Ben & Jerry’s Ice Cream is the best illustration of the 80/20 rule. They achieve 80% of the revenues in the target market and 20% in non target markets; however, to increase sales and become No.1, they will need to increase sales in non target markets while stimulating demand in target markets. Based on corporate information (www.benjerry.com), Ben & Jerry’s Ice Cream evolved when two childhood buddies, Ben Cohen and Jerry Greenfield met in a 1963 7th grade gym class in Merrick, New York. In 1977, Ben and Jerry move to Vermont and completed a $5 correspondence course in ice cream making. Afterward, a $12,000.00 investment was made, $4,000.00 of it borrowed, and they opened their first Ben and Jerry’s homemade ice cream scoop shop in a renovated gas station in Burlington, Vermont, on May 5, 1978. The company has maintained a reputation for producing gourmet ice cream and frozen treats, as well as promotions that foster an image as an independent socially conscious Vermont company. On August 3, 2000, Ben and Jerry’s were acquired by Unilever, a British-Dutch food company with distribution in 100 countries. This acquisition would allow the Ben & Jerry brand ice cream to cross over into national and international markets. The ice cream was made with fresh V ermont cream and milk, and the best and biggest chunks of nuts, fruits, candies, and cookies† (www.benjerry.com). Currently, Ben & Jerry’s sell 18 Mio gallons of ice cream per year, and more than â€Å"$200 Mio in annual sales worldwide including Europe, the Mideast, and Asia† (Kerin, 2006, p.2). This makes them one of the top maker’s of premium ice cream, matching  rivals Nestlà ©Ã¢â‚¬â„¢s Haagen-Dazs, and Godiva. Some of the first flavors included French Vanilla, Mint with Oreo Cookie, Maple Walnut, Butter Pecan, and Dastardly Mash. In order to maintain its status as a leader in the premium ice cream industry, new flavors are constantly being marketed, as well as measures to determine what the ice cream consumer wants now and in the future. The corporate vision is built around three strategic goals (missions) that support Ben & Jerry’s corporate concept of linked prosperity. These goals are: 1. The product mission: Become the leading distributor of freshly made quality ice cream, utilizing natural ingredients that do not violate the environment. 2. The economic mission: Achieve capital growth for the corporation, the stakeholders, and the employees. 3. The social mission: Be a pioneer in creating innovative business practices that make a positive impact on society nationally and internationally. 1.2 Market and Distribution Channels The company currently markets flavor ice cream, frozen yogurt and sorbet in packaged pints, for sale primarily through four channels: 1. Supermarkets, and other grocery stores 2. Convenience stores 3. Retail food outlets and in bulk primarily to restaurants. 4. Ben & Jerry’s company-owned franchised scoop shops. Ben & Jerry’s Ice Cream currently distribute their products throughout the United States primarily through independent distributors targeting certain markets including New England, New York, the Mid-Atlantic region, Florida, Texas, the West Coast and selected other major markets, including the Midwest and Denver areas. In 1999, approximately 77% of the sales of the Company’s packaged pints were attributed to these target markets (www.benjerry.com). Also, the ice cream products are also available in â€Å"non-target† markets in the United States, the United Kingdom, France, Israel, Canada, the Netherlands, Belgium, Japan, Singapore, Peru and Lebanon. 1.3 Manufacturing The company manufactures Ben & Jerry’s super premium ice cream and frozen yogurt pints at its plant in Vermont. This plant manufactures Ben & Jerry’s ice cream, frozen yogurt, frozen smoothies and sorbet in packaged pints,  12oz. and single serve containers at its St. Albans, Vermont plant. However, in 1999, the company shifted the manufacturing of its frozen novelty line of business from a company-owned plant in Springfield, Vermont, to third party co-packers to improve the company’s competitive position, gross margins and profitability. As a result of this restructuring, the company was able to write-off `assets associated with the ice cream novelty business, asset impairment charges of other manufacturing assets and costs associated with severance for those employees who do not accept the Company’s offer of relocation. The implementation of this manufacturing restructuring program resulted in a pre-tax special charge to earnings of approximately $8.6 Mio in the fourth quarter of 1999 that was primarily non-cash. The plan was executed in 2000. Thus, outsourcing its novelty business will enable the Company to introduce a wider range of novelty products in future periods. 1.4 Markets and Customers Ben & Jerry’s ice cream is packaged in pints, quarts,  ½ gallons, single serve containers and novelty products primarily through supermarkets, other grocery stores, convenience stores and other retail food outlets. The company markets ice cream, frozen yogurt and sorbet in 2  ½ gallon bulk containers primarily through franchised and company-owned Ben & Jerry’s scoop shops, through restaurants and food service accounts, such as stadiums, airports, cafeterias, and hotels. The ice cream is distributed through independent ice cream distributors; with some exceptions, only one distributor is appointed for each territory for supermarkets. In most areas, sub-distributors are used to distribute to the smaller classes of trade. Company trucks and other distributors distribute products that are sold in Vermont and upstate New York. In the late 90’s, Ben & Jerry’s redesigned its distribution network to enable more company control over sales and improve efficiency in the distribution of its products. Under the redesign, Ben & Jerry’s increased direct sales calls by its own sales force to all grocery and chain convenience stores and has a network where no distributor of Ben & Jerry’s products has a majority percentage of the Company’s distribution. In addition, a joint venture of the U.S. ice cream operations of Nestle and the Pillsbury Company distributes Ben & Jerry’s products in specified territories; the balance of domestic deliveries are distributed primarily by  Dreyer’s Grand Ice Cream. Under the redesign, no single distributor is expected to handle over 40% of Ben & Jerry’s distribution, as compared with Dreyer’s distribution activities accounting for approximately 57% of the company’s net sales in 1997 and 1998. 1.5 Competition â€Å"The ability to create innovative marketing strategies is crucial to a company’s competitiveness† (Magrath, Allan, 1992, p.1). Competition in the premium ice cream industry is fierce. Initially, Nestle, Dreyer’s, and Blue Bell were Ben & Jerry’s top three top competitors. In July of 2003, Nestle merged its operations with Dreyer’s, which makes Edy’s and Haagen-Dazs ice cream (www.dreamery.com). Other significant competitors are Columbo, Healthy Choice, and Starbucks, which are all distributed by Dreyer’s. According to research, Haagen- Dazs uses several approaches to keep the status of being number one in the ice cream industry, and they are as follows: a. Substantial visibility in more foreign markets than Ben & Jerry’s. b. More shares of the markets. c. Cookies and candies are used as a part of the ingredients. In addition to competing with the number one competitor, Dreyer/Nestle, Ben & Jerry’s also has to face competition from other players including: Berkeley Farms Blue Bell CoolBrands Dunkin Friendly Ice Cream Gifford’s Schwan’s (Competitor’s cont’d) Stewart’s Shops Stonyfield Farm YoCream 2 Marketing Ben and Jerry’s Ice-cream introduced themselves to the marketplace as unusual and comical, with the hopes of appealing to the ice cream lover’s sense of humor. Thus, allowing them to acquire a loyal following. However, many adult  consumers did not find their advertising funny, as a result market research revealed confusion. Although the packaging of the ice cream was amusing, patrons were often trying to figure out why a company, that wants to sell premium ice-cream, would come up with an ice cream flavor such as â€Å"Chunky Monkey† and â€Å"Chubby Hubby†. The playful packaging was viewed as being too juvenile to necessitate its luxury price. In 1998, the company re-launched its entire pint line. â€Å"The design of the ice cream packaging was changed to a more polished grown up design utilizing collages of illustrations, photography and textures. The polished grown up designs cleared the confusion, strengthened the brand, and matched the quality of the ice cream. A superb premium look accompanied the price, and was created without forfeiting the trademark Ben & Jerry’s eccentricity† (www.fitch.com). Changing the packaging design helped the company to be taken more serious by the premium ice cream consumer market. To sustain their brand and marketing strategy, Ben & Jerry make sure all marketing activities are aimed at building brand equity, a solid reputation for the company, and most importantly, profitable customer relationship. The company’s marketing strategy includes: 1. Emphasizing the high quality, natural ingredients in its products. 2. Highlighting commitment to social change through innovative promotional and advertising campaigns facilitating brand awareness through Public Relations, magazines, radio, TV coverage, and the internet. The company now distributes its ice cream products internationally in the United Kingdom, Israel, certain parts of Japan, Ireland, France, Canada, the Netherlands, Belgium, Singapore, Peru, and Lebanon. Furthermore, all of the scoop shops are franchised, which contributes significantly to the growth of the brand. 2.1 Objectives, Strategies and Tactics Competition in the premium ice cream industry is fierce. The company’s two principal competitor’s are the Haagen-Dazs operation of Ice Cream Partners and Dreyer’s/Edys, which introduced Dreamery. Other significant frozen dessert competitors are Columbo, Healthy Choice and Starbucks. â€Å"Haagen-Dazs is the industry leader with 42% of the super-premium business, and No.2 Ben & Jerry’s, with 38 percent† (Emert, Carol, San Francisco Chronicle,p.1)  however Ben and Jerry are looking at becoming No 1 and the 4Ps analysis below illustrate how they want to achieve that goal. 2.2 4P’s – Product The packaged ice cream industry includes economy, regular, premium, premium plus and super premium products. Super premium ice cream is generally characterized by a greater richness and density than other kinds of ice cream. This higher quality ice cream generally costs more than other kinds and is usually marketed by emphasizing quality, flavor selection, texture and brand image. Other types of ice cream are largely marketed on the basis of price (www.benjerry.com). Ben & Jerry’s Homemade makes its products at facilities in Vermont. They make over 40 different Super-premium Ice Cream flavors (www.hoovers.com) Super-premium Flavors: Brownie Batter Butter Pecan Cherry Garcia Chocolate Chip Cookie Dough Chocolate Fudge Brownie Chocolate Therapy Chubby Hubby Chunky Monkey Coffee Coffee Heath Bar Crunch Dave Matthews Brand Magic Brownies Dublin Mudslide Everything But The†¦ Fudge Central Fossil Fuel Half Baked In A Crunch Karamel Sutra Martha Martha Marshmallow Mint Chocolate Cookie New York Super Fudge Chunk Peanut Butter Me Up Phish Food Uncanny Cashew Wich Frozen Yogurt Cherry Garcia (low-fat) Chocolate Fudge Brownie Half Baked Phish Food Super Premium Ice Cream, Super Premium Frozen Yogurt, and more recently, Super Premium Sorbet have become an important part of the frozen dessert industry reaching â€Å"$3.5 billion in annual ice cream sales (Emert, Carol, p.1) Super premium ice cream is the fastest growing segment in the ice cream industry. Sales in the low-card ice cream market skyrocketed to close to $76 Mio in January of 2005. Research shows, â€Å"66% of carbohydrate conscious consumers are seeking low fat products† (www.qffintl.com). In response to the demand for lower fat and lower cholesterol products, Ben & Jerry’s introduced its own super premium low fat frozen yogurt and lactose-free and cholesterol-free sorbet, as well as a new line of low fat ice cream. 2.3 Pricing Based on information provided by Information Resources, Inc., a software and marketing information services company, the total annual U.S. sales in supermarkets at retail prices of super premium and premium plus ice cream, frozen yogurt and sorbet were approximately $572 Mio in 1999 compared with about $518 Mio in 1998. During the 2001-2003 period sales grew by 11.6% In 2004, sales were approximately $260 Mio, and 2004 sales were $272 Mio. Ben and Jerry’s product is considered an affordable luxury because of the high quality and quantity of the ingredients. However, individual retailers set their own retail pricing. A reflection of the variation of pricing depends on local market conditions, as illustrated in the table below. Retail/Grocery Store Convenience store Pathmark Shoprite WaWa CVS Ben & Jerry $3.89 $3.79 $3.99 $3.69 Dreyer/Haagen-Dazs $4.19 $3.99 $4.29 $3.89 2.4 Place Competition and consumer demand are increasing in the premium ice cream industry. Because of limited shelf space within supermarkets, visibility becomes minimal for many ice cream manufacturers. As a result, some brands have been forced out of some markets. In most supermarkets that were visited, Ben & Jerry’s have their own section of shelf space to advertise there product. This is done by having their product advertised in a separate freezer space. In markets where they do not have their own shelf space, they tend to use a seasonal adjustment strategy. 2.5 Promotion Ben & Jerry’s use community involvement to advertise their ice cream. The company hosts a yearly folk festival which has about 50,000+ attendees. Free cones are given away at this annual event. In addition, the company has guided tours of its facility in Vermont. This is a non-traditional marketing approach. Currently, the company does not advertise in retail papers, nor do  they solicit buyers in television ads. As a result, it is difficult to quantify investment and return on investment (ROI). However, being able to double profit within five years illustrates Ben & Jerry’s ability to successfully market and drive sales. 2.6 Sales Cohen and Greenfield began packing the ice cream in pints for sale in local grocery stores in 1980. The first franchise followed in 1981. The company earned national exposure that year when Time magazine hailed their product as â€Å"the best ice cream in the world.† After opening its first out-of-state franchise in Maine in 1983, Ben & Jerry’s Homemade first went public in a Vermont-only stock offering (to keep ownership local) in 1984. Sales that year surpassed $4 Mio. The fat-free mania of the 1990s prompted the ice-cream producer to introduce frozen yogurt nationally in 1992 and nonfat frozen yogurt in 1995. Stiff competition and plant expansion in 1994 caused Ben & Jerry’s to suffer its first-ever loss. In 2000, Unilever acquired the company for about $326 Mio. Since its purchase of Ben & Jerry’s, Unilever has not fully integrated the company into its freezer-full of North American ice cream brands. However the parent has plans to boost the brand into its global portfolio. While most Ben & Jerry’s is exported from Vermont, limited production of the product has begun in Europe. Since its purchase of Ben & Jerry’s, Unilever has not fully integrated the company into its freezer-full of North American ice cream brands. However the parent has plans to boost the brand into its global portfolio. While most Ben & Jerry’s is exported from Vermont, limited production of the product has begun in Europe. After a slow spell in its retail growth, Ben & Jerry’s has announced it will step up store openings around the US. To share the cost of nabbing prime retail locations, the company is partnering with its Vermont neighbor Green Mountain Coffee Roasters to add coffee and pastries to its SCOOP SHOP menu — and hopefully extend sales into times of the day when people aren’t typically eating ice cream. An analysis of net sales for the last 9 years reflects a significant growth that is a result of: A better market penetration.  A reduction of cost of sales throughout the years (operational efficiency, improved sales and marketing) Improved gross profit over the years (reflects increased efficiency) In fact, based on the above analysis, Ben & Jerry’s are in a position to beat out their number one competitors, Dreyer’s and Nestle. 3 Recommendations Based on the findings in conducting a Marketing Audit for Ben & Jerry’s Super-Premium Ice Cream, Ben & Jerry’s Ice Cream is the best example of how to turn a dream into a successful business venture. In fact, they have achieved the No.2 player in the Super- Premium Ice Cream market. Their next goal is to become No.1. To achieve their goal, Ben & Jerry’s have to address the following issues that were identified in the Marketing Audit: They have to stream – line the variety of flavors. In fact, the current offering tends to confuse the consumer especially given the associated luxury price tag. They have to increase sales in the non target markets by increased marketing as an effort to become more visible to consumers. Sample marketing and advertising channels include television commercials, supermarket circulars, and radio advertisements. In fact, Ben & Jerry’s Ice Cream is the best illustration of the 80/20 rule. They achieve 80% of the revenues in the target market and 20% in non target markets; however, to increase sales and become No.1, they will need to increase sales in non target markets while stimulating demand in target markets. References Anonymous. Ben & Jerry’s 10-405K Report. Retrieved December 28, 2005, from http://www.benjerry.com/our company/research library/fin/1999/10k.html. Anonymous. Ben & Jerry’s 10-405K Report. Retreived December 28, 2005, from http://www.benjerry.com/our company/press_center/press/press_release.cfm. Anonymous. Packaging, Brand Communications and Consumer Environment. Retrieved from http://www.fitvh.com/case-study Anonymous. (2005).USA summer ice cream scene: Novelties, Co-Branding and Something for Everyone. Retrieved December 28, 2005 from http://www/qffintl.com/pdf/july_2005/95.cfm Chevron, J, (1998). The Delphi Process: Strategic Branding Methodology, (15)3, 1-2. Retrieved December 28, 2005 from http://www.jrcanda.com?art_delphi.html Emert, Carol. (1999). Dreyer’s enters the cold war. New Dreamery line is going cone to cone with Haagen–Dazs and Ben & Jerry’s. Retrieved January 10, 2006, from http://www/sfgate.com/cgi-bin/article.cgi Kerin, Roger, Hartley, Steven.(2005) Marketing. Eighth, Retrieved December 5, 2005 from University of Phoenix database Magrath, A. (1992). Six pathways to marketing innovation. Business & Company. Resource Center. Retrieved December 10, 2005 from http://galenet.galegroup.com Murray, B. Ben & Jerry’s homemade inc. Hoovers A D&B Company. Retrieved December 12, 2005, from http://www.hoovers.com

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Based on the above statement. discuss and critically evaluate the Essay

Based on the above statement. discuss and critically evaluate the conceptual Business Model framework with reference to structur - Essay Example Success in this case is not only valued in the amount of money that a business is able to make but is based on whether the organization is able to achieve all the objectives it had set out for itself at the beginning of the business. For example, a Non Profit organization does not focus on increasing their profit margin but have other objectives on hand (mainly to do with helping others) and it is by achieving these objectives that they consider themselves successful. A business model will determine the structure and purpose of an organization as well as how that organization will evaluate itself. The model is chosen at the beginning of the formation of the business and will determine how a business will proceed henceforth in attaining the objectives that it has set out for itself (Pike & Neale, 2003). The type of business will depend on the ambition of the organization and what they hope to achieve by setting up the business (Spencer, 2000).. ... Therefore it can be said that the business model used brings out the character of a business. There are a number of objectives that an organization that enters the market may hope to achieve and it is these objectives that determine the type of business model that will used by the company (Cuthbertson & Nitzsche, 2001). It is essential to understand the main categories of these objectives in order to understand the business models that have been employed to achieve them. The main categories of business objectives include: Profit – This is the most traditional objective in existence when it comes to businesses. Most organizations are set up in order to make money from the activities that they participate in and thus the main objective of such a business would be to improve their profit margin as much as possible (George & Bock, 2012). Such businesses will employ a business model that mainly focuses on gaining a controlling hold on the market and attracting as many consumers as possible while using the least amount of money in terms of cost in activities such as production and other required necessities that may include factors such as marketing and advertising strategies and remuneration among other costs. Social Uplifting – This is a newer concept with organizations and has developed from the emergence of social responsibility that organizations may feel towards the society that they operate in. This objective focuses on improving the lives of individuals within the society that they operate in and do not only focus on improving profit margins. In such an organization, decisions are influenced by how they will affect the society and do not only focus on the bottom line (George & Bock, 2012). These organizations feel that it is possible for everyone to

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Marketing of service ( Capture the Customer Interface ) - Essay Example There are different types of customers in the food industry but the main customers who frequent chili and groceries are those who are looking for Indian foods among other Asian delicacies. This customer base is generally acquainted with the best service delivery that the shop can offer the customers are treated as individuals and all their needs catered according to their preferences. Chili and Olive Groceries does this by making sure the restaurant is never double booked and enough space is available for any extra bookings. The entire service in the store is team managed to make sure the flow of information from the customer is entirely put into consideration for better services that they require. Chili and Olive groceries have redesigned the elements of process, people, productivity, and physical environment to appeal to the customers it serves. This comes as part of the process to create a better communication in the business. The use of social media creates an easier way to locate the restaurant and grocery. This comes easy since Muhammad has put the map on the timeline of the Facebook page plus the page is used as an advertisement medium. It is hard to miss the delicacies the restaurant offers since they are displayed on the wall. To increase productivity the store has employees to assist on anything one need. Customer service has been vamped up to make sure the customer base is satisfied at any given visits. Chili and olive has iconic products that are rare in Canada hence creating a market that is untapped. The restaurant and grocery store is a brand that is visibly appealing to any consumer who never had the Indian and middle eastern food experience. With a variety of specials like biryani, samosas, sheesh khabab, paneer paratha, and other Indian and middle eastern food, the menu in the restaurant is to die for. The product here cater for every needs for the customers be it those who are on the diet and those who are in for a

The Rights of Prisoners Essay Example for Free

The Rights of Prisoners Essay A person convicted to spend time in jail has become part of the sanctions given in the society in order to create and maintain peace and order. People who are subjected to be imprisoned are called prisoners and are treated differently from the rest of the society. There are several reasons for doing so and the primary of which is the need to separate those who have the tendency to act against the other people. However, it remains that the prisoners are, and should be, given several rights despite their condition and state because this is inherent and is attached to them wherever they go. First, the prisoners remain their citizenship and while they are given a punishment according to the Constitution, these individuals are also extended the right to the protections that are included within the same. In article 10 of the International Covenant on Civil Rights and Political Rights, it is stated that â€Å"All persons deprived of their liberty shall be treated with humanity and with respect for the inherent dignity of the human person† (Office of the United Nations High Commissioner for Human Rights). While it is accepted that prisoners have to be placed in jail and lose their liberty, the sense of humanity and dignity that is inherently with them as a person is not lost. They deserve the kind of treatment that they have as persons and this includes their rights as human beings. Likewise, the conferment of rights on prisoners is seen as an active response to the conditions and the environment which they live in (Swaaningen 139). Second, it is seen that â€Å"jail should not just be about punishment, but about retraining and rehabilitating prisoners† (BBC News). Prisoners should still be given their fundamental rights in order for them to gain personal development that leads to their rehabilitation and retraining. They have to be given the fundamental rights they acquired as a person in order for them to also be responsible and obligatory for the actions they take. This is a step that is required in order for them to step into rehabilitation and retraining for their selves. However, this is limited based on the needs and conditions of the prisons where they are placed (Bergman Bergman-Barrett 545). Third, even the Supreme Court, the highest body in the judicial branch, recognizes the rights of the prisoners. This is evident in the ruling that they made in response to the arguments made by the Bush Administration that â€Å"enemy combatants do not have a right to habeas corpus† (Los Angeles Times). The SC is firm in their decision that the prisoners are given the rights that they have regardless of the crimes committed. Being an important body in the judiciary, the voice of the SC is given much weight in discussing whether the prisoners’ rights are recognized or not. On the other hand, there are arguments made against the provision of rights for the prisoners. The cause of which stems from the crime that the prisoners have committed and the need for them suffer punishment (Johns). However, this simply begs the question and does not seek to resolve the need for reforming the prisoners. Likewise, it fails to see the humanistic side of the problem and is also evident of the insufficiency of understanding the nature of human rights to be universal.

Macbeth English CW Essay Example for Free

Macbeth English CW Essay Malcolm calls Macbeth and Lady Macbeth this dead butcher and his fiend like queen, (Act 5, Scene 9, Line 36). Do you think that Lady Macbeth has any redeeming qualities? In this essay I will try to show that Lady Macbeth, although she is evil, does have some redeeming qualities. I think that Lady Macbeth does have redeeming qualities and that she shows these at different points throughout the play. I think that we can see Lady Macbeth as a different person because we see what happens at points when Malcolm doesnt. We know that Lady Macbeth was not responsible for the killing of Banquo and The thane of Fifes wife and children. However, there is ambiguity over the question of whether Lady Macbeth is a witch or not. In these times a witch could have been identified by her ability to predict the future, fly, sail in sieves, bring on night in daytime and their damned spot. This is a supposed red mark on a witchs body from where the devil has supposedly sucked blood. In act 1, scene 5 she says: Come, you spirits That tend on mortal thoughts, unsex me here And fill me from the crown to the toe topfull Of direst cruelty This suggests that she wants evil spirits to take over to allow her to do what needs to happen. This makes us think that she may be a witch. In Elizabethan times people were quite scared of witches and King James, the king at the time, was especially fascinated by witches. In act 1, scene 5 Lady Macbeth seems very pleased to receive Macbeths letter but we see her say that she doesnt think that Macbeth will be brave enough to murder Duncan for the crown. We also see that she is ambitious and ruthless when she says: And chastise with the valour of my tongue All that impedes thee from the golden round, But she appears to be ambitious for her husband and not for herself. I think that this is a redeeming quality as she just wants to help her husband, as she doesnt think he will go through with it because he is not tough enough. This seems fiend like as to suggest to kill a king is awful, made even worse by the fact that he will be sleeping and unarmed. A soldier would only consider killing and armed man, in battle morally right but to kill a guest is morally wrong. This is also regicide, and Shakespeare was taking a big risk putting such a controversial thing into one of his plays. I think that Lady Macbeth might horrify the audience with her language here especially when she says: Which fate and metaphysical aid doth seem To have thee crowned withal. I think that the audience would have been particularly shocked with the words metaphysical aid as these are supernatural forces. I think that the audience would have been shocked further when Lady Macbeth says: Come, you spirits That tend on mortal thoughts, unsex me here And fill me from the crown to the toe topfull Of direst cruelty Here Lady Macbeth calls to the evil spirits and asks them to full her with cruelty. This would have suggested that she either was a witch or wanted to become a witch. For the audience at this time this would have been horrifying. The words that Shakespeare uses suggest that Lady Macbeths head is full of thoughts of becoming queen, especially when she says, crown. Also the alliteration in the phrase, to the toe topfull, stresses the t sounds and stresses the syllables of topfull. Then Shakespeare uses soft s sounds, which sound like hissing, suggest Lady Macbeths association with evil. The association with evil comes from the story of Adam and Eve. In the Bible Adam and Eve are tempted by a snake to take an apple from the tree. This snake was in fact the devil and this therefore associates a snake (or hissing sounds) with the devil and evil. I dont think that Macbeths and Lady Macbeths relationship is conventional for the time as she seems to have a more male role. She seems stronger than Macbeth and in a way seems to have a power over him. She hasnt even spoken to him yet and she has already decided what the plan of action is going to be in order for him to become king. In Act 1, Scene 6, we see Lady Macbeth welcoming Duncan to her house. In this scene she plays the role of the hostess and seems to be extremely evil in this scene. We have just seen her telling Macbeth about the plan to kill Duncan and now she is being really nice to Duncan. This will cause the audience to dislike her as we can see that she is obviously not a very nice person. This shows her as being really two faced and insincere towards Duncan. She is being, as she tells Macbeth to be later on, the innocent flower but the serpent underneath. In Act 1, Scene 7, we see Macbeth talking to himself and saying that he has no motives or good reasons to kill Duncan. But then Lady Macbeth comes in and uses blackmail and she taunts him to get him to go through with this, and to get her own way. When you durst do it, then you were a man. And to be more than what you were, you would Be so much more the man. This suggest that Lady Macbeth thinks that Macbeth is a coward and therefore not a man. This is fiend like as she is blackmailing Macbeth into doing it. She is telling him he is not a man, and to be unmanned was a bad thing in Elizabethan times. Lady Macbeth, therefore, looks like she is very responsible for Duncans death as it wouldnt have even happened if Lady Macbeth hadnt persuaded Macbeth to do it. In this scene Macbeth appears to be weak and not the dominant person in this relationship. Also she doesnt appear to show any recognition that what she is doing is so wrong. I think that Lady Macbeth would shock the audience when she says that she would rather kill her own child than break such a promise as this one. I have given suck and know How tender tis to love the babe that milks me: I would, while it was smiling in my face, Have plucked my nipple from his boneless gums And dashed the brains out, had I so sworn This also shoes Lady Macbeths fiend like qualities. This statement would have shocked the audience greatly. She says that she would kill her own baby while it was smiling at her while she was breast feeding it if she had sworn to do so. This is a shocking statement and I think it would have shocked anyone. This truly shows how evil she is. This statement also raises another point of ambiguity. Lady Macbeth says, I have given suck This suggests that she has had a baby but there appears to be no child now. This raises the question of where the child is or if it is even alive. In Act 2, Scene 2 Lady Macbeth appears to have a few redeeming qualities. The fact that she has had to have a drink because she isnt feeling brave is a redeeming quality. Also the fact that her thought are flicking around shows her tension and suggests that she is not as impenetrably ruthless as she seems. He is about it. The doors are open, and the surfeited grooms Do mock their charge with snores. This is another redeeming quality as it may shows her feeling guilty. Also when she says: Had he not resembled My father as he slept, I had donet. This shows that she does have compassion as she couldnt kill someone who looked like her father. Also in this scene when Macbeth comes back from killing Duncan, Macbeth and Lady Macbeth have a frantic, disjointed conversation while Macbeth is holding the daggers. This conversation last for thirty seven lines and it is only on the last line that Lady Macbeth realises that Macbeth is still holding the daggers. This shows how panic stricken they are and how neither is thinking clearly. This is a redeeming quality as this suggests that Lady Macbeth feels guilty and worried. In Act 2, Scene 3, Lady Macbeth faints when she hears that Duncan has been murdered. This is ambiguous as we dont know if she is actually fainting or whether she is trying to cover up the situation. However this point is ambiguous as there are a number of reasons for why she might have fainted. She could be surprised (or even dismayed) that Macbeth is acting on his own or she might be shocked at Macbeths rashness when he kills the guards. Another point is that she might genuinely be upset at Macbeths gory description, as she said that Duncan reminded her of her father. The story which is probably more likely is that she is trying to draw attention away from the fact that Macbeth killed the guards to stop him from looking so guilty. This shows how evil she is. She doesnt want people to focus on it too much and she also doesnt want to be blamed. In Act 3, Scene 2, we see that Macbeth and Lady Macbeth have drifted apart ad become more distant. Macbeth has become more independent as well. We see this when we see that Macbeth has made plans to kill Banquo, but Lady Macbeth is not involved. This is a redeeming quality as we see that Lady Macbeth has nothing to do with this murder, only they murder of Duncan which was to help her husband anyway. She seems to be affected by this as she asks him what will happen, Whats to be done?, but Macbeth wont tell her. In Act 3, Scene 4, we see the banquet held by Macbeth. Lady Macbeth seems to be different at the start of this scene as Macbeth says, our hostess keeps her state. These suggest that Lady Macbeth is sitting quietly, away from everyone else. This shows that she is not acting like the conventional hostess. This also ambiguous and suggests that Lady Macbeth may have begun to lose her mind already or she may be feeling isolated as she and Macbeth have drift apart. This could also shows that she is feeling guilty which is a redeeming quality. However, as soon as Macbeth leaves the feast Lady Macbeth goes after him to remind him that he mustnt leave and that he needs to go and be the host. When Macbeth starts to see Banquo and behave weirdly, Lady Macbeth covers up for him but tells him to stop being stupid and entertain the guests. You have displaced the mirth, broke the good meeting With most admired disorder. Here she is scorning Macbeth for ruining the banquet and drawing attention to himself. Lady Macbeth does not seem to feel guilty in this scene but she does seem afraid. I dont think that she shows signs of feeling in this scene as she still blackmails and taunts Macbeth to get him to sit down and act as though everything is normal. Act 5, Scene 1 is the last scene that we see with Lady Macbeth in it. I think that Shakespeare uses the sleepwalking in this scene so that all can be revealed by Lady Macbeth to another character. I think that in this scene we begin to feel sorry for Lady Macbeth and I think that she has some redeeming qualities in this scene. One is that she acknowledges that she has done something wrong. What will these hands neer be clean? This shows that she thinks she has blood on her hands and she wants then to be clean. She obviously feels guilty as she is having nightmares about it all. Also in this scene Lady Macbeth begins to speak in prose. Shakespeare always makes his main characters speak in verse but Lady Macbeth no longer speaks in verse. This shows that she is mad and is no longer important to the play. Also I think another redeeming quality is that she seems to feel responsible for all the deaths throughout the play, even tough she was only really responsible for one of the deaths, Duncans. I think that in this scene we begin to feel sorry for Lady Macbeth and like her a bit more. This scene shows that she does have redeeming qualities and that she isnt completely evil. I dont think that lady Macbeth is a fiend like queen. I think she is evil but has many redeeming qualities which make her seem a lot better as you go through the play. I also think that the fact that we see more of Lady Macbeth than Malcolm does mean we have the opportunity to see these redeeming qualities whereas Malcolm might not. I think that the moral of this play is dont kill the king. It is not honourable or good and it will come back to haunt you.

Analyzing A Selection Of Childrens Literature English Literature Essay

Analyzing A Selection Of Childrens Literature English Literature Essay With the birth of the field of childrens literature over two centuries old, Carnegie Medal winners represent only a small part of the history and tradition of childrens literature. The Graveyard Book (2009), the most recent addition recipient of the award, follows some of the traditions of the field, and differs in others. In my attempt to discuss how The Graveyard Book fits into the history and tradition of childrens literature, I will be comparing it with other notable works in the field, specifically, Robert Louis Stevensons Treasure Island (1883), J. K. Rowlings Harry Potter and the Philosophers Stone (1997), and Philippa Pearces Toms Midnight Garden (1958). As a fellow Carnegie winner, Toms Midnight Garden, offers a comparison of fantasy fiction, and when considered with Harry Potter and the Philosophers Stone provides an interesting view of the changes that have occurred in the genre over the years. Treasure Island is structured similarly to The Graveyard Book, and both novels are good examples of the bildungsroman genre. In the course of this essay I will be referring to a range of critical material relevant to my discussion. The effect of childrens literature on children, and the reverse, is circular; as childrens attitudes to the world around them change, so too does the literature written for them, and as that literature changes, it again affects childrens attitudes. Furthermore, the evolution of adults understanding of childhood has affected which books are deemed suitable for publication. Childrens literature commonly exemplifies the beliefs and context of the culture in which it is written, however, since the majority of childrens literature is written by adults, it often reflects issues that concern adults, and not the intended audience. Adult-authors must make assumptions about the reaction of a child-reader or the behaviour of a child-protagonist, and in doing so, can sometimes offer a poor representation of a childs perspective. This difference between the adults and childs attitude to childrens literature can often be seen in the contrast between best-selling books, and those books that win lit erary prizes. Contrary to this, The Graveyard Book has won the Newbery Medal, Hugo Award for Best Novel, and the Locus Award for Best Young Adult novel in 2009, and the 2010 Carnegie Medal (Wikipedia contributors, 2011), spent fifteen weeks on the New York Times best-seller list for childrens chapter books (Rich, 2009), and has a film adaptation currently in production (Wikipedia contributors, 2011). Gaiman himself recognized the unusual nature of a book being both popular and prestigious, saying that typically there are books that are best sellers and books that are winners (Gaiman quoted in Rich, 2009). The popularity and prestige of a childrens book is dependent on a number of different elements; instruction and/or delight, and social, cultural and historical contexts (Maybin, 2009, p. 116). Maybin states that prizes signify a books prestige in the eyes of the critics, but they are not necessarily an indication of its appeal to children (Maybin, 2009, p. 118). The division between the childrens books awarded literary prizes, and those that are popular with children is significant. An example of such division can be seen when comparing Philip Pullmans Northern Lights (1995) and Rowlings Harry Potter and the Philosophers Stone; Northern Lights was the 1995 Carnegie Medal winner, while Harry Potter and the Philosophers Stone only reached the shortlist for the 1997 Medal, but went on to win the Nestlà © Smarties Book Prize, The British Book Award for Childrens Book of the Year and the Childrens Book Award, all of which, suggestively, have involved children in the judging process. Like The Graveyard Book, both books are fantasy-adventure novels featuring a young protagonist. All three novels are read an enjoyed by adults and children, but while Northern Lights is considered by adults to be quality literature, Harry Potter is criticised being not literature but a phenomenon (Zipes, 2009, p. 289). Nicholas Tucker (2009) argues that the criteria for judging the quality of childrens books varied according to conceptions of childhood; for those with a romantic conception, the emphasis is on an exciting, imaginative storyline, whilst those who view childhood primarily as preparation for adulthood favour books that are truly representative (Tucker, 2009, p. 153). If compared to earlier childrens books, it appears that modern childrens literature reflects the development of a clearer concept of childhood. The debate surrounding instruction and delight in childrens literature is one that has occupied scholars for centuries. The first childrens book to combine the two concepts was A Little Pretty Pocket-Book (1744), published by John Newberry, and featuring the motto, deluctando monemus instruction with delight. (Montgomery, 2009, p. 13) Prior to A Little Pretty Pocket-Book, the majority of childrens literature was Puritan in nature, and advocated childrens conversion to Christianity in order to save their souls from eternal damnation. Their concept of original sin resulted in explicitly didactic literature intended to educate children both religiously and morally. Newberys childrens book was, according to Jack Zipes, the first childrens book in which amusement rather than religious indoctrination is the central concern (Montgomery, 2009, p. 13). In contrast to the clearly religious books generated by the Puritans, Newberys books appealed to parents more interested in social and financ ial improvement; Letter to Sir declares that learning is a most excellent thing and can raise a boy from a mean State of Life to a Coach and Six (Montgomery, 2009, p. 14). A Little Pretty Pocket-Book marks the beginning of an evolution of the purpose of childrens literature into a concern more for the moral development of a child; with an emphasis on becoming a good person for the sake of ones emotional well-being rather than for fear of eternal damnation. The Bildungsroman novel, considered to have begun with the publication of Johann Wolfgang von Goethes The Apprenticeship of Wilhelm Meister in 1795-6, emphasizes this psychological development. The genre is generally distinguished by a number of topical and thematic elements (Iversen, 2009), and narrates the protagonists maturation over the course of the novel. The protagonist is usually young, and, following early unhappiness leaves home on a long and demanding journey, along the way maturing into a self-aware, socially-responsible young adult. Structurally, a Bildungsroman will often favour inter-character dialogue over extensive plot development, which causes the readers attention to be centered firmly on the protagonist. Whilst a Bildungsroman is deemed to be a German novel, many scholars use the term (spelled without a capital) to refer to other novels of a similar style that have been published elsewhere. With this in mind, it can be reasoned that The Graveyard Book follows the traditions of a bildungsroman novel. The Graveyard Book incorporates a number of the elements present in other coming-of-age novels indeed, Gaiman himself has admitted that the novel was greatly influenced by Kiplings The Jungle Books (1894), which may be considered one of the best-known of such novels (Horn, 2010). Gaiman described the idea as, something a lot like The Jungle Book and set it in a graveyard (Gaiman quoted in Rich, 2009). The similarities between the two books are clear; in the book titles, the protagonist, even in individual chapters, for example the comparisons between the third chapter in The Graveyard Book, The Hounds of God and the second chapter in Book One of The Jungle Books, Kaas Hunting. Gaimans ability to take the premise of a popular book over a hundred years old and develop it into an enjoyable childrens book that is both modern and relevant, demonstrates how the traditions of childrens literature can be transformed to meet the demands of a new audience. A further example of the on-going tradition of the coming-of-age novel is the Harry Potter series, specifically Harry Potter and the Philosophers Stone. The protagonists in both the Harry Potter novels and The Graveyard Book are orphaned as babies when their parents/family are killed by a murderer who, after failing to kill them, continues to hunt them until the two meet in a final show-down. This premise features in numerous books for children throughout the history of childrens literature, from the already mentioned Jungle Books to Lemony Snickets A Series of Unfortunate Events (1999-2006). The similarities between Harry Potter and Voldemort and Nobody Owens and the man Jack extend further than the latters desire to kill; the plots of both novels build from the murder of the protagonists family, and in both cases these murders are prompted by a prophecy that the protagonist would be the downfall of the antagonist. This concept of the child-hero is a popular one in childrens fiction and features throughout the history of childrens literature, from Wart in T. H. Whites The Sword in the Stone (1938) to Percy Jackson in Rick Riordans Camp Half-Blood series. Orphaned (whether literally or figuratively) protagonists appear frequently in childrens literature, from folk tales to contemporary fiction. A valuable literary device, an orphan provokes sympathy and can generate a perceived alliance between protagonist and reader. An orphaned child protagonist can also be convenient for the author since without parents, the budding child hero has more freedom to experience the, sometimes life-threatening, adventures that encourage his maturation. This can be seen in Toms Midnight Garden, the 1958 winner of the Carnegie Medal, and one of the Carnegie Medal 70th Anniversary top ten (The CILIP Carnegie Kate Greenaway Childrens Book Awards, 2007). Tom is able to visit the garden partly because of the absence of his parents whilst he is being cared for by his aunt and uncle, it is clear from the novel that neither adult is accustomed to caring for a child, and Tom takes advantage of this to pursue his nightly visits to the garden. Whilst Tom can be c onsidered a temporary orphan in a figurative sense, Hatty is literally an orphan, having lost both of her parents at a young age. Their status as orphans is not the only thing that Hatty and Bod share; as Hatty grows up, she ceases to see Tom, in the same way that Bod ceases to see the residents of the graveyard. Alison Waller (2009) argues that in young adult fiction the ending is always presumed to be a realisation of adulthood and maturity. (Waller, 2009, p. 54) This idea of maturation is reminiscent of Barries Peter Pan (1911) and Wendys realisation that she and her brothers cannot stay in Never Land, but must return home to grow-up. Humphrey Carpenter (1985) compares Tom and Peters attitudes to their ageing, arguing that the storys conclusion describes Toms acceptance of what Peter Pan can never accept: that Time must be allowed to pass, and growth and even old age must be accepted as necessary and even desirable facets of human nature (Carpenter, 1985). Like his predecessors in the traditions of the coming-of-age novel, Nobody Bod Owens is a likeable character, intriguing, and often contradictory in his behaviour; obedient, yet always questioning, determined, yet often managing to find trouble, courageous, yet sensitive. Happy as he is with his adoptive family in the graveyard, at the end of the novel, when he has become a young man, Bod declares that he want[s] to see lifeà ¢Ã¢â€š ¬Ã‚ ¦ I want everything (Gaiman, 2009, p. 286). While this journey of maturation shares a theme with Treasure Island, Bods declaration is in contrast to Jims final words which, rather than being optimistic at the possibility of future adventure, are fearfully reminiscent of the accursed island (Stevenson, 2008, p. 191). Structurally, The Graveyard Book and Treasure Island share some similarities; both novels centre around the adventures of a single, male protagonist, both novels can be described as being coming-of-age stories, and both novels have resolv ed endings. The novels differ in their point of view; where The Graveyard Book is generally narrated in the third-person, Treasure Island is narrated in the first-person, by Jim Hawkins. However, both novels do deviate from their standard narrative form there are several parts of The Graveyard Book where the events are recounted by either the man Jack or by Scarlett, and in Treasure Island, for chapters 16-18, Stevenson shifts the control of the narrative from Jim to Doctor Livesey. In an illustrated talk, Kim Reynolds suggests that childrens literature in its current state has been moulded by practices that began in the nineteenth century, and that whilst the content of books today differs significantly from those of the nineteenth century, there were still the same kinds of divisions then, that we have now in terms of what we might call good literature (Reynolds, EA300 DVD1, no. 5). A recurring theme in childrens literature across the years is the idea of home. Central to the domestic and school stories popular with girls in the nineteenth century, and to adventures stories popular with boys during the same period, home is either the setting for such novels, for example in Little Women, or a place of safety that the protagonist can return to after his adventures, like in Treasure Island. The Graveyard Book parts from this traditional notion of home; what should have been Bods place of safety became the place where the man Jack murdered his family, so home beca me a place that does not follow the traditional domestic image. When he leaves the graveyard as a young man, he realizes that if he does return, it will be a place, but it wont be home any longer (Gaiman, 2009, p. 286). Contrary to many earlier childrens novels advocating the traditional correlation of home and safety, in The Graveyard Book Bod is in fact safer among the dead in the graveyard, a place that is stereotypically considered scary or even dangerous. In the last two centuries, there has been a significant change in how ghosts are portrayed in childrens literature; early literature saw ghosts that were frightening, and used to teach children morals, while in contemporary literature they are just as likely to be friendly or even amusing. Both interpretations can be seen in the Harry Potter series, with the Bloody Baron representing the fearsome ghost, and Nearly Headless Nick representing the friendly. The tradition of friendly ghosts in childrens literature, such as those in The Graveyard Book, appears to have begun with William Pà ¨ne du Bois book, Elisabeth the Cow Ghost (1936) (Pearce, 1995). The appearance of ghosts in childrens fiction increased during the 1970s and 1980s, with a numb er of novels that used ghosts to teach their readers about historical events, and others that a child protagonist helping a ghost to accept his fate and move on. This is in direct contrast to The Graveyard Book, where it is Bod that has to move on into the world of the living, while the ghosts are left in the graveyard. The publication of The Graveyard Book follows a recent rise in the popularity amongst children and young adults of paranormal fiction. Fantasy fiction as it is today has been developing since the revival of folk and fairy tales in the early 1800s, advancing particularly during the First Golden Age of childrens literature. Modern fantasy tends to reject traditional sentimentality, exploring instead complex moral and sociological issues. In a similar way to modern realism, modern fantasy fiction has broached a number of taboo subjects, the most significant in The Graveyard Book, being death. In the early history of childrens literature, when death occurred in a book, it was often as a punishment, used to illustrate where the wrong path could lead. In contrast, in The Graveyard Book death is treated as a natural part of life not to be either welcomed or feared. However, unlike other childrens fiction that handles the subject, death in The Graveyard Book is largely regarded light-hearte dly, unlike for example in The Other Side of Truth, where their mothers death acts at the catalyst for Sade and Femis subsequent ordeals. The acceptance of subjects that have previously been considered taboo is, according to Rachel Falconer (2009) a result of changing conditions of contemporary childhood (Falconer, 2009, p. 373). The Graveyard Book encapsulates some of the major traditions of childrens literature and is reminiscent of some of the most noteworthy works in the history of the field. At the same time, the novel pushes the boundaries of what is accepted, unmasking a taboo subject and treating it positively but tastefully. A best-seller, the novel continues the current trend of paranormal fiction, and bridges the gap between the popular and the prestigious by winning numerous literary awards. Neil Gaimans description of his book as a book about life and childhood and the value of childhood (Gaiman quoted in Horn, 2010), places it firmly amongst the fields traditions, and the books double-win of the Newbery Medal and the Carnegie Medal gives it a significant role in the continuing development of the field of childrens literature.

Coming of Age in Ferris Beach :: McCorkle Ferris Beach Essays

Coming of Age in Ferris Beach Jill McCorkle's Ferris Beach is set in the 1970's, which is a transitional period in American history. The book is a buildings roman of Katie Burn's coming of age. Her maturing is complicated by the transition that is occurring in the time period. At the time, the Civil Rights movement had just ended, and there is a movement towards a more modern society, which included the integration of races and equality among men and women. In the book, the movement is characterized as a transition from the 'Old South' to the 'New South.' Different characters symbolize each time period. For example, Theresa Poole represents the Old South, whereas, Mo Rhodes is symbolic of the New South. As Katie grows up in this atmosphere, she must understand herself, and her sexuality. The mentalities of the Old and New South affect Katie's development. Each character in the book influences her values and beliefs. Katie must understand people like Mo Rhodes and Theresa Poole in order to establish her position i n the shifting order. Throughout the book she is exposed to different extremes of Southern mentality, and she falls victim to others' views. Finally, Katie realizes that her notions about Angela and Mo Rhodes are wrong, and that she believes in ideas that fall in between the two extremes that she has experienced. In the beginning of the book, we are introduced to Mrs. Poole, who is a traditional southern lady. She is ridiculed throughout the book because of her conventional beliefs. Her 'Old South' mentality is revealed at the beginning of the book when Mrs. Poole says, "the split levels are coming! The split levels are coming!"(pg. 1) She believes that the split levels represent a lower class and will degrade their long time established neighborhood. Theresa leads the Children of the Confederacy club and insists that Katie and Misty must be members of this historical organization. Katie and Misty's participation almost mocks Mrs. Poole's "southern ways." The organization epitomizes a traditional mentality. It is evident that Mrs. Poole does not want to partake in the transition into the New South. On the other hand, Angela and Mo Rhodes are of an extremely opposite nature. Angela is a beautiful young woman, who Katie envies and admires. Angela is a free spirited girl who has no commitment to anything.

Kafkas The Trial :: Kafka Trial Essays

Kafka's The Trial Kafka's The Trial follows a man, K., as he is arrested and released for an unknown offense and attends a series of bizarre trials. He tries to comprehend and extricate himself from an outrageous course of events, which transpire suddenly in his life. K. is persecuted by this unimaginable court, which seems to hold a quasi-authoritative place in society. K.'s life seems to spiral out of control while he and the reader struggle to understand what is going on. Kafka uses this piece to criticize bureaucracy, even in a seemingly democratic society. Kafka believes that bureaucracy is endangering the freedoms of the individual in modern society and that it is extremely detrimental to society in the long run. It is not readily identifiable what geographical location Kafka is referring to in The Trial. Based on the rest of the novel's bizarre twists and turns it seems that Kafka did not want to nail down any concrete location to weight down his surrealist story. While there is no link with any known location (other than perhaps Kafka's hometown of Prague) the surroundings are modern and urban. In The Trial, K spends most of his time in various buildings with very little mention of any identifying characteristics. Kafka seems to center around middle class urbanites for the most part. Kafka tackles the evils of government and bureaucracy, concentrating on the social implications of these man made authorities on the individual. Reification seems to serve a pervasive role in Kafka's The Trial. Reification is when something abstract is given material worth by a society It seems that Kafka is questioning how the legal system has been given so much authority and power making it a material entity. In 1912, when Kafka penned The Trial, the rise of the republic was evident around Europe. There was a renewed emphasis on realism and rationale, which also makes an appearance in The Trial. When published, Kafka's novels "evoked the hopelessness of individuals confronting a relentless, machinelike society in which they are minor cogs". As the threat of war swirled in Europe (World War I was just on the horizon), anti Semitism and nationalism surrounded Kafka. In the arts, the rise of modernity created a challenge to positivism that could not be silenced.

Victimless Crime

Victimless crime is a term that is used to refer or to explain the behavior that is illegal but does not violate or threaten the rights of anyone else. It means that one person may be involved who is the person committing the crime on his own without affecting anyone else in the process. It can also include acts in which two or more persons agree to commit a criminal offense in which no other person is involved. Sometimes in situations of victimless crimes society has grown to call these events consensual crimes. One good common example that describes victimless crimes could be considered prostitution. Prostitution is described as offering sexual favors in exchange for money and is considered a crime in many places. Both the solicitor which is the person asking for the favor or the offering, and the prostitute can be arrested for violating public decency laws. If both people involved are deemed to have committed the illegal act consensually or willingly, then neither person may be considered victims in the eyes of the law and police officials. â€Å"While prostitution may contribute to other domestic problems or personal vices, the act itself, if entered into consensually, is usually considered a victimless crime† (Liberal Democrat Party). Victimless crimes are not always so weighty or so bad in the sense that it has to be as punishable but still breaks the law. Some examples of low level victimless activities or crimes on the states eyes that may be criminalized could simply include riding a motorcycle without a helmet. In some states, for example Florida it is not illegal to do, but as for the California it is against the law to ride a motorcycle without a helmet and the person will be cited for the act. Even tho that person is not harming or endangering anyone else but his own self the law still holds it as a crime in which breaks the law. Same as Mexico, it is legal to ride in the back of a truck without seat belts or other safety harnesses but here in California it is illegal. Another example is base jumping off of buildings. this is no harm to society or anyone else but the jumpers own life. a very common example of victimless crimes which could be punished by fines or even incarceration is the individual buy and consumption of recreational drugs. Here in the United States it is against the law to smoke marijuana and yet so many people still seem to do it. The law prohibits people from doing the act even though its being consumed by the individual himself, the individual is only harming his own body but the law sees it as a violation of the constitution and its law. â€Å"The idea of a victimless crime often plays a role in the proposed repeal of certain laws, especially the criminalization of drugs, prostitution and other vices† (Halexandria). The argument that has been presented by civil libertarians is that such laws only serve to punish citizens for personal lifestyle decisions in which none of these acts violate the legal rights of others. A citizen should be allowed to buy and smoke marijuana legally because its that persons private consumption in a private home and it does not affect anyone else. Decriminalizing certain victimless crimes would reduce the prison population and take significant pressure off an overworked judicial system (Liberal Democrat Party).

Behavioral Misuse Of Antibiotics Health And Social Care Essay

Background: self medicine with antibiotics is devouring drugs to handle self diagnosed infection without confer withing doctors which is broad spread abuse of antibiotics in developing states. Purpose: this survey purpose to measure the prevalence of behavioural abuse of antibiotics by self medicine among wellness professional pupils in J.U.S.T, and to measure the association between ego aa‚ ¬ † medicine and doing factors. Design: across-sectional design will utilize. Method: random sample of 400 pupils in J.U.S.T university, selected from 4th twelvemonth degree in modules of ( medical specialty, dental medicine, pharmaceutics, and nursing ) , validated questionnaire will used to roll up informations, pilot survey sample ( 40 pupils ) , informations analysis through statistical bundle of societal scientific discipline ( SPSS ) . Decision: the determination will supply of import informations about prevalence of abuse of medicine among the four groups ( medical specialty, dental medicine, pharmaceutics, nurse ) , which will be of import in understanding the wellness load of the development of antibacterial opposition.IntroductionA important addition in the mortality and morbidity rate of antecedently treatable infections disease due to the outgrowth of opposition among infective and common bacterium. This turning opposition to antibiotics represents a planetary menace to human sort. The major job of antibiotics self medicine is the outgrowth of opposition which means the effectivity of antibiotics will worsen and therefore infections turned to be more hard and really expensive to handle and epidemics become harder to command ( WHO report, 2005 ) ( reka bisht, 2009 ) . Further, other serious side consequence may develop like harm to some critical organ like kidney and liver, and devastation of normal vegetations in the organic structure. The purpose of this survey is to look into the prevalence of behavioural abuse of antibiotics by self medicine without prescription and its part to antibacterial opposition among wellness professional pupils at J.U.S.T University, and compare the consequence with similar surveies. In Jordan, no much behavioral based survey was conducted. One of these survey conducted by Al-Bakri et Al ( 2005 ) to measure beginnings, form and rightness of antibacterial drugs ingestion within the Jordanian population? ? ? ? ? All other surveies carried in Jordan were based on community, wellness establishment, or infirmary sceneLiterature reappraisalThe old surveies defined self medicine as consuming of drugs without reding from their doctors or use of any medicine for ego intervention without audience of wellness attention professions ( sharrif, 2011 ) . In measuring the behaviour of ego antibiotics medicine and the factors influencing, other survey in Jordan concludes that inappropriate ego medicine antibiotics appears to be common among Jordanian, meaning the demand for carefully designed antibiotics educational runs to stress the utilizations and restriction of these medicine, and to do general public consciousness to the negative consequence, this run should be include all Jordanian ( Sawair, Baqain, Abu Karaky, & A ; Abu Eid, 2009 ) .. Self medicine is a common job worldwide, antibiotic opposition is quickly increasing job and the underdeveloped states like, Iran, Sudan, Jordan, Pakistan are sing ma ny facet of in appropriate usage of medicines in their wellness attention installations ( Sawalha, 2008 ) .Study designA cross-sectional survey will be conducted to look into the magnitude of antibiotic abuse and to measure the most likely causation factors act uponing this behaviour among wellness professional pupils in ( medical specialty, dental medicine, pharmaceutics, and nursing ) . This descriptive exploratory survey will be performed utilizing a self-administered questionnaire.Population and sampleA convenient random choice of 400 pupils will be performed to transport out the survey. The sample choice will be will be from all pupils in 4th specializer to be chosen every other pupil. This indiscriminately selected sample is considered homogeneous with regard to their age ( 4th twelvemonth degree pupils ) , educational degree, and wellness professions. Data will be collected from the pupils during their presence in their regular categories at the beginning of the 2nd semester in 2013. A entire figure of 400 questionnaires will be distributed on pupils in 4th specializer.PutingThe survey will be conducted in an academic based puting on 4th twelvemonth degree pupils of the 4th wellness co-workers ( medical specialty, dental medicine, pharmaceutics, and nursing ) at Jordan university of scientific discipline and engineering.Data aggregationA pre-designed structured questionnaire in Arabic linguistic communication will be used to roll up the information on ego medicine with antibiotic from the survey population. The questionnaire will be pre-tested on a little pilot population ( 40 pupils ) , from every specializer to find the diction and format of the questionnaire, completeness of response, the clip needed to finish the signifier. After that the questionnaire will be modified consequently. University administrative blessing will be obtained ( IRB ) to ease the distribution of the questionnaire. At the beginning of the questionnaire, the intent of the surve y will be explained and so the pupils will be asked to reply all inquiries. Consequently, demographic informations such as name, age, gender, reference, and forte co-worker will be followed. The questionnaire will dwell of structured unfastened and closed terminal inquiries and multiple response inquiries, the informations will be classified into point, which in bend will be given codifications used for intent of computing machine informations entry. The questionnaire will distributed to pupils at the terminal of their talk after informing and obtaining consent of the teaching staff and so collected after completion clip ( the clip will find related to fly survey ) . The response rate will be 100 % .Statistical analysisData will be analyzed by utilizing SPSS, descriptive analysis will be conducted. Prevalence of self-medication with antibiotics will be reported as per centum. Categorical information will be presented as frequence of happening and will be analyzed by chi-square trial . Continuous informations will be presented as mean and standard divergence and will be analyzed by pupil t-test. The P value of less than 0.05 was considered important at the 0.05 degree.RestrictionFirst, our topic will be drawn from health-professional pupils instead than other specializer. Second, the age distribution of the sample population will be different from the age distribution from general distribution of Jordan. Further surveies are needed to affect wider scope of ages to find the magnitude of self-medication abuse of antibiotics in the general population. Third, this is a retrospective survey, some prejudice might go on when the pupil have to retrieve how many times, continuance of intervention, besides should retrieve the name of antibiotics have been taken in old 12 months. Fourth, the questionnaire will be administered to pupils during their presence in their regular category. So, pupils may impact each other ‘s replies to inquiry, in malice of research worker ‘s instructions. What are anticipating to happen out is: Antibiotics self medicine without prescription is extremely prevalence among wellness professional pupils. Uncontrolled purchase of antibiotics from pharmaceuticss ( over the counter ) without prescription, and handiness of antibiotics at place ( remnant ) are the most common beginning of self medicine. Upper respiratory piece of land infection is the major wellness jobs reported to be treated by antibiotics self-medication. The fiscal factors play a function in choosing the type and the sum of antibiotics by self medicine individual.

An Effective Counsellor Essay

Counsellor’s should continually assess their own feelings and needs to maintain an appropriate relationship with the client. There are issues that a counsellor should be aware of when doing a self-assessment; The counsellor should be aware of when they feel uncomfortable with a client or a topic being discussed. The counsellor must choose to either be honest with the discomfort of a situation or topic, or they may refer the client to another counsellor. The counsellor should be aware of their own avoidance strategies. The counsellor must be able to recognize when they avoid certain topics, or allow distractions and then find an effective way to facilitate help appropriately. The counsellor should be able to recognize when they are trying to control a situation. It is important that the counsellor engage in responsive listening so that they’re not controlling the communication process. The counsellor must remind themselves continuously that any issue being discussed has many perspectives and that theirs may be different, from that of the clients. It is important not to express whether the clients view is right or wrong. The counsellor must avoid being omnipotent. It is not the counsellors job to make the client better. It is the counsellor’s job to help facilitate the client in addressing and resolving the issues. It is also important that the counsellor identifies and responds to positive feelings, and that they don’t just focus on negative ones. This provides balance for the client and allows them to amplify positive strengths in their lives. Lastly, the counsellor must keep in mind to never ask a question, or discuss a 1 topic that you would not be able to discuss in a similar situation. These issues should always be addressed when a Counsellor is engaging in a self-assessment. By completing a self-assessment I was able to address my values, skills, attributes and my interests. I identified that while I am not a judgemental person, I do hold values that if not addressed prior to a situation could cause myself to become close-minded and that would ultimately put a barrier up in my ability to help the client. I also was able to identify how I can use my skills and attributes to counsel my clients in a positive manner. I have identified that I try to find a positive in all situations but I don’t ever be-little the seriousness of the topic at hand. With a self-assessment I am able to recognize when and how to communicate appropriately with a client. The individuals I support will be able to discuss issues with me and feel comfortable knowing that I don’t judge or assume things about them. Both my verbal and non-verbal skills will make this evident to the client. As a registered Developmental Service Worker I could be taking on a role as a counsellor where self-assessment is crucial as it is important to be able to identify when or if I am not dealing with a situation or topic appropriately. I will use the skill of self-assessment in any other role whether that be taking on a position as a Personal Support Worker or working in a group home. It is important that I am able to identify my strengths and weaknesses when it comes to helping a client and that I am able to do so in a way that is prudent. It is also important to continually perform a self-assessment as situations change or evolve. A counsellor who understands how they communicate and who has self-awareness is likely to be more effective in helping the client, then those who are not aware of these issues. Counsellors who are able to identify aspects such as if a topic being discussed makes them feel uncomfortable, if the topic goes against their own values or beliefs, if it is causing different emotions in themselves and why that may be, if they are projecting these feelings and whether or not they are really listening to the 2 client. Continual self-awareness is crucial to the development of the counsellor and their ability to help the client.

How Does Margaret Atwood Portray Love

In A Women's Issue, Orpheus (1 and Orpheus (2), Margaret Atwood exposes what love can be and what it can do. Ultimately, Atwood presents love as an evil disguise which brings about misery and not happiness. In A Women's Issue, Atwood shows different scenarios of women in unfavorable circumstances. First there is, â€Å"The woman In the spiked device/ that locks around the waist and between/ the legs, with holes In It Like a tea strainer† (Atwood 1-3). This chastity device was probably created to protect the woman's flagrantly out of love.However, the love of the woman, or possibly the love of virtuous women resulted in he creation of a device that must be insufferable (and unhealthy) to wear. Second there is a woman with, â€Å"†¦ A four-inch/ wooden peg jammed up/ between her legs so she can't be raped† (6-8). In this instance, Atwood presents a barbaric and ironic world. The poem makes it seem as though the woman will get raped the moment she takes out the wooden peg which is very savage. It Is also Ironic that the woman who does not want to be raped has a peg placed Inside herself.Affection is absent, and as the examples continue in the poem, this idea progresses. Exhibit C he young girl dragged into the bush by midwives and made to sing while they scrape the flesh from between her legs, then tie her thighs till she scabs over and Is call healed. Now she can be married†¦ Men like tight women (10-18) In the previous case, a young girl is forced to have her privates changed so that she is pleasing to the opposite sex because they believe men love tight women.The midwives probably think they are showing love to the young girl because they are making her more desirable and fit for marriage, however, this love results In pain and f the poem Atwood poses an interesting question; â€Å"Who invented the word love? † (39). With this last statement, Atwood challenges the view that love is affection for a person and expressed through pass ion. She describes the place between a woman's leg as, â€Å"Enemy territory, no man's/ land, to be entered furtively/ fenced, owned but never surely' (30-32), and men only have â€Å"†¦ Uneasy power† (37).In this poem, passion does not really exist and love is a guise under which humans can be inhumane. In Orpheus 1, love acts as a cover for egotistical need. The poem is told form the respective of Eurydice, Orpheus' wife who was bitten by a viper and died shortly after they were married. Orpheus travels to the underworld, and using his irresistible singing voice, renders Hades powerless. He then leads his wife out of the underworld, but not before he is given the simple condition to not look back at Eurydice until they are out of the underworld.Orpheus is very controlling and never considers what Eurydice may have chosen to do. The poems begins, muff walk in front of me,] pulling me back out/ to the green light that had once/ grown fangs and killed me† (1-4). Th e word pulling implies that Eurydice does not want to go back to the world of the living. Eurydice is also fearful of the world because of the viper that killed her, yet Orpheus is only thinking about his self-satisfaction which he calls love. The poem continues, â€Å"l was obedient, but/†¦ He return/ to time was not my choice† (5-8). Unfortunately, Orpheus is blinded by his ego disguised as love and does not consider whether or not Eurydice want to go with him. Furthermore, it is stated, Mimi had your old leash/ with you, love you might call it† (14-15). Clearly, love is to affection, but a means of control. This overbearing control masked as love resulted in unhappiness. Orpheus looked backed too soon, before Eurydice was out of the cave and thus she, â€Å"†¦ Had to/ fold like a gray moth and let go' (36-37).Orpheus 2 further shows the negative effects that Orpheus' ego-love had. After losing love, which is power to Orpheus, he tries to bring it back, but to no avail. â€Å"He has been trying to sing/ love into existence again/ and he has failed† (13-15). He goes on singing, â€Å"among the gray stones/ of the shore where nobody goes/ through fear. Those with silence† (10-12), however, the others so not want him to continue to sing. â€Å"They have cut off both his hands'†¦ They will tear/ his head from his body in one burst/ of furious refusal. He foresees this, Yet he will go on† (23-27). Ultimately, Orpheus suffers because of his misinterpretation of love. He no longer has the love of Eurydice. He cannot please with his singing any longer. He fails to bring true love and affection back into existence. Ultimately, he suffers a cruel death. In these poems by Margaret Atwood, romantic and affectionate love does not exist. Love is absent and unkind when present. It hurts and takes and leaves pain in its wake.It is like a trench coat, concealing a deadly weapon. Instead of the warm feelings of adoration and p assion, Atwood presents what love really is most of the time – a cover for an unlikable trait – an excuse for unthinkable actions. Simply, love is a deliverer of pain. Who really did invent the word love? Perhaps he was a guilty deceiver, outwitting the world to his own advantage; hiding treachery behind a brilliant smile. Cared about. The word must have been untainted then, still innocent; not yet evil.

Creative and Critical Thinking Questions Assignment

Creative and Critical Thinking Questions - Assignment Example Do the right and left hemispheres have interchanging roles? What are the functions of the four lobes? What is the best way to categorize visual memory and analysis? What are the differences of functions among the four lobes? Is there a functional relationship between thalamus and hypothalamus? What does the delusion of consciousness mean? When a person is intellectually analyzing a situation, which part of the brain is majorly utilized? How can a person understand that a part of the brain responsible for understanding that something is wrong with it? What happens in the cortex as it inhibits the sexual urges towards a mother? What is the best diagnosis to know a person suffering from Oedipus Complex of Freud? What did Ramachandran imply when he said that the brain can contemplate the vastness of interstellar space (Ramachandran 00:11)? How can a person make sense out of not being able to even recognize his or herself? What part of the brain’s lobes is responsible for interpret ation and auditory reception? What process does the brain take to separate auditory and visual senses?

What are the different ways in which tariffs are levied in the United Essay

What are the different ways in which tariffs are levied in the United States and what are the various types of nontariff barriers imposed in the United States - Essay Example Protection is achieved by raising the price of imported products so that they cost the same as those produced domestically. The government computes the tariffs in two main ways. The Ad Valorem, which means â€Å"On value,† involves tax that is levied as a fixed percentage of the value of the imported commodity. Currently, the U.S collects 2.5% on imported automobiles. Therefore, if the country imports $100,000 Hyundai automobiles, then the government collects $2,500 in tax (Suranovic 2012).Specific tariffs involve levying a fixed amount of tax on each unit of the imported product sold without regard to the selling price. In some cases, the tariffs imposed may be a combination of the specific and Ad Valorem (Webb 2011). For example, a specific tariff of $0.51% is levied on imported wristwatches in the U.S coupled with a $6.25% ad valorem tariff on the case and the strap. A 5.3% ad valorem tariff is also imposed on the battery (Suranovic 2012). The tariffs levied on imports vary depending on the commodities, for example, goods from a country with the status of â€Å"most-favored† nation may i ncur a different tariff compared to products from other trading partners. Non-tariff barriers include rules and regulations geared to keeping foreign goods out of the domestic market. They include specific limitations on trade, such as quotas. Quota refers to limiting an amount of import, for example, the U.S allows 1 million tons of sugar to be imported and not more than that (Bairstow 2011). The second barrier involves customs and administrative procedures such as antidumping practices and valuation systems. The implementation of standards, that is, packaging, labelling and other standard disparities are other barriers to trade that are incorporated in the U.S (Bairstow 2011). The government’s participation in trade through export subsidies, procurement policies, countervailing duties and domestic assistance programmes