Marketing essential Coursework Example | Topics and Well Written Essays - 3000 words

Marketing essential - Coursework Example Headquartered in Atlanta, USA, Coca-Cola is one of the world’s most well-known companies. Since inception, the company has grown by leaps and bounds and as of today has business operation in more than 200 countries (Coca-Cola, 2013). Coca-Cola Company is the worlds primary manufacturer and marketer of non-alcoholic beverages and other food items. Of the 400 brands that the company has in its repertoire, 16 of them generate revenue of more than $1 billion every year. Its flagship brand Coca-Cola is literally a household name and is liked by millions of people around the globe. The Coca-Cola Company’s mission is to ‘to refresh the world - in mind, body and spirit, to inspire moments of optimism’. The company attempts to create value and make a difference through its products and actions. (Coca-Cola, 2013). While the company relentlessly pursues its mission, it has developed a set of goals so as to cater to the needs of various stakeholders like people (great place to work for employees), partners (taking care of the interest of vendors, suppliers, and bottlers), planet (sustainability measures), profits (maximizing shareholders returns) and portfolio (building brands that satisfy customer needs). Coca-Cola is in sound financial health. The behemoth registered net operating revenues of $ 48,017 million in 2012, up from $ 46,542 million in 2011. The total assets of the company as of December 31, 2012 stood at a mammoth $ 86,174 million. In addition to the carbonated soft drinks like Coca-Cola, Diet Coke, Coke Zero, Sprite and Fanta, CCGB also manufactures and markets the Oasis still fruit drinks, the Powerade isotonic sports drink and Abbey Well water in Great Britain. CCGB also owns the Schweppes and the Glaceau Vitamin Water brand. SWOT analysis refers to the study of a company’s strengths, weaknesses, opportunities and threats. While the strengths and weaknesses are identified by scrutinizing the

CSR & Ethical Practice Essay Example | Topics and Well Written Essays - 1000 words

CSR & Ethical Practice - Essay Example One advantage of business ethics is that it helps an organisation to achieve competitive advantage (Shaw, Barry, & Panagiotou, 2010). A company that engages in ethically sound business practices improves customer loyalty and trust. In this case, the consumers become loyal to the brand even if the company is facing difficult financial times. Therefore, companies will always set their ethical standards depending on organizational values. In the long run, consumer confidence increases with ethical responsibility. According to Carroll (2013), the underlying assumption is that business ethics benefits the society since it is the main basis for social responsibility among organisations. On the other hand, business ethics leads to more accountability and integrity in the organisation. The implication is that sound business ethics obligate company employees to become more responsible in certain operations like financial reporting (Choi, & Pae, 2011). Another remarkable strength of business ethics is that it makes organisations realise that their success is more than profitability (Carroll, 2013). Some of the models of business reporting like the triple bottom line approach came up as a result of business ethics and corporate social responsibility. In this case, companies focus their reporting on people, planet, and profit (Slaper, & Hall, 2011). Therefore, ethically companies have the obligation to report their financial performance, environmental as well as social performance. The triple bottom line approach recommends that company survival depends on their ability to make profits, encourage sustainable and ethical business conducts (Henriques, & Richardson, 2013). The underlying assumption is that business ethics is a prerequisite for sustaining an investment. Consumers have confidence on the company that protect environment and contribute to the well-being of the society (Choi, & Pae, 2011). On the contrary, business ethics has a negative effect

Implementation of Supply Chain Management Essay Example for Free

Implementation of Supply Chain Management Essay Supply chain management is an oversight of processes when moving goods from the stage of customer order to the raw material stage and it includes the supply, production and distribution of products to the customer. Every organization has supply chain of different levels, depending upon their size and type of product they are manufacturing. Their aim is to provide the customer with enough information necessary to give the value that they demand and to gain the information regarding the customer too. The ultimate goal for any supply chain management is to reduce its inventory. For a successful supply chain, software systems are provided with web interfaces to provide the customer with enough information they demand. Hershey Foods Corporation and NIKE inc. are both very renowned organizations, one known for its food products and the other for athletic footwear, equipment and accessories for sports and fitness activities. Both of these organizations adopted supply chain management systems in order to lower down their inventories and to increase their profit. But both of them failed in achieving their objective which was to reduce the inventories. The main mistake made by Hershey Food Corporation was, that they hired a supply chain system costing $112 million from SAP AG, Manugistics, and Siebel systems. The supply chain system was supposed to put in data of everything from production to delivery. But getting software from three different providers created unpredicted delays and complex problems in implementation. Also, another mistake made by the organization was that they implemented the whole system at once instead of in stages. So therefore they faced problems in placing the orders and then executing them to warehouse for fulfillment. The problem faced by NIKE, inc. was a bit more complex, as said by 12 technologies marketing Chief Katrina Roche â€Å"NIKE problems were not tied to the software but to the way the software was installed. † (Sridharan, Caines, Patterson, 2005) Moreover he says that his company accepts the responsibility for â€Å"not being more aggressive in telling them that they needed to follow our implementation methodology. † (Sridharan, Caines, Patterson, 2005) 12 technologies wanted to track each and every little product of NIKE which made the job more complex and therefore it took their time more than they had expected. The NIKE people made the same mistake as Hershey foods, that they implemented the system before they were ready to execute it. (Sridharan, Caines, Patterson, 2005) So overall at initial stage supply chain systems were a bad experience for Hershey Foods and NIKE, Inc. There are certain things which if the company would have followed then hopefully the things must have been the other way round. First of all only one supply chain system provider must be hired for the software, as more than one supply chain systems for same job results in failure. Then provider’s implementation methodology is very important for client to follow in supply chain systems especially when they are modified to suit client’s requirement. More over supply chain systems are very complex as they have to track over numbers of product varieties so therefore it must be implemented in stages rather than executing it at once. And if the company is switching from one system to another then first the system should be tested in order to check whether it is fulfilling the company’s requirements or not. ?

Inflation in saudi arabia

Inflation in saudi arabia Introduction Has resulted in the volume of global monetary easing restrictions and taxes over the past two years, many observers suggest that compared to a rise in inflation all but inevitable. Since the budget of the Federal Reserve extended only $ 800 billion to 2.2 trillion U.S. dollars in less than a year, and many believe that the sharp price pressures emerge, almost regardless of the pace of recovery in the total production. These concerns are also evident in Saudi Arabia. Inflation has moderated significantly since 2008 to the mid-high percent 11. But some local commentators fear that raised sharp rise in the prices of both the government and expansion of strong financial (increase spending by 10 per cent of GDP in 2009), and high rates of inflation in the world of food in the country through the import channel. These fears are justified? To answer this, we will examine inflation peak of 2007-08, in order to obtain a better understanding of the main causes of inflation in the Kingdom of Saudi Arabia. We will take this into account developments in 2009, when inflationary pressures rather quickly, before going on to study the possibilities of short and medium term for the different programs, both nationally and internationally. Some inflation is a good thing. In a period of deflation households tend to postpone consumption in waiting further down the prices to come. This, in turn, forces companies to delay investment decisions, which means that output at the end starts to decline and unemployment rates will rise. Increase in real interest rates also, triggering defaults and tightening credit. However, the hyper-inflation and unwelcome. Also price-distorting, and inflation erodes the rapid increase in savings, and reduces the value of profits in the future (and thus discouraging investment), stimulates capital flight (in the foreign assets and precious metals, real estate or non-productive) and held economic planning. In its most extreme, could spark inflation, social unrest and political turmoil. Thus, the rate of moderate and stable and predictable growth of prices for both producers and consumers and investors to feel comfortable, is a universally recognized goal of monetary policy. What was the experience of inflation in the Kingdom of Saudi Arabia? Inflation in Saudi Arabia Is a measure of inflation in the Kingdom in two ways: through the cost of living (CLI) and the index of wholesale prices, which are both there and published by Department of Statistics and Information (a government department which is completely separate from the central bank and the Saudi Arabian Monetary Agency). There are periodic surveys of labor productivity or inflation expectations. Saudi Arabia has a history of low inflation and stable CLI is composed of hundreds of products, and builds index 1999. Energy costs and the rental together represent about 44 percent of the total index. And supports about 10 percent of goods and services in the Qatari initiative by the authorities, particularly petroleum products and electricity. Is fixed the prices of these goods for long periods, and therefore rarely have any impact on changes in the CLI. For these reasons, there is no distinction between inflation and the title of core, which excludes food and energy prices. And guided by the Central Bank and the Saudi Arabian Monetary Agency, through public policy to maintain price stability in the exchange rate. Under a fixed barrier, such as those enjoyed by the Kingdom of Saudi Arabia, and price stability, in theory, take a back seat to keep the exchange rate. However, for long periods in the history of the Kingdom of Saudi Arabia both targets have been comfortably accommodated. Consumer prices rose at an annual rate of 1.3 percent in 1990 and 0.1 percent in the period 2000-06, while there was only a modest factor occasional pressure on the exchange rate. The inflation path sweet reflects a number of factors, including economic activity generally moderate, and easy access to cheap imports, and labor market flexibility, and open capital account. This has helped the fixed exchange rate itself to reduce inflationary expectations. High inflation began to emerge in 2007 This has begun to change in 2007. In that year, and the acceleration of inflation in consumer prices to an average annual rate of 4 percent (from 2.4 percent in 2006), and ending the year at 6.5 percent. Prices continued to grow rapidly in 2008 with inflation of 12 months, reaching a peak of 11.1 percent in July. Observers focused on the exchange rate peg Inflation has grown rapidly, despite the tightening of monetary policy in the early and strong are the Saudi Arabian Monetary Agency, including a sharp increase in work requirements and the Central Bank issues an escalation of Treasury Bills. Has resulted in the ineffectiveness of these measures many commentators to focus on the Saudi riyal, the U.S. dollar. He highlighted two specific issues. First, linking and the generation of imported inflation, according to observers. High inflation and coincided with the sharp weakness in the value of the U.S. dollar against most major currencies, with its value against the trade-weighted basket of currencies (the nominal effective exchange rate) fell by about 4.3 percent in 2007 and increased 3.7 per cent in 2008, after 1 , 5 percent in 2006. Has developed this upward pressure on import prices and the Kingdom of Saudi Arabia, and therefore, according to the prices of many from Saudi Arabia, and retail. Have been reported on the constraints imposed on monetary policy Another explanation focuses on monetary policy. Connectivity forced fixed space policy of the Saudi Arabian Monetary Agency, and restrictions on what can lead to this interest rate and the growth of domestic credit. If the rate of Saudi Arabia has moved too far out of line with the rates of the United States, then the Saudi Arabian Monetary Agency to the risk of attracting capital flows side Put upward pressure on the exchange rate. Have been identified and this limitation is particularly salient because of commercial bank lending and rapid expansion. , In mid-2008, bank lending to the private sector has been growing at 35 percent a year on an annual basis is not as high as is the case in some other Gulf countries, but rapid enough to suggest that the Saudi economy was overheating. Unfortunately, with the United States to reduce the speed mode, there was little can be done by the Saudi Arabian Monetary Agency that it is up the growth of liquidity in line with the essentials. International Monetary Fund more of the characteristics of the inflationary pressures on food inflation and business partners The justification for linking the Centre on the exchange rate? The dramatic rise in the rate of inflation is primarily a product of the limitations of monetary policy and the weak dollar or the interaction of several factors more complicated than this? In fact, evidence suggests that the main causes of inflation in the Kingdom of Saudi Arabia, both short-term inflation and long-term partner is the commercial and food prices all over the world. Fixed exchange rate also helps, but mostly to help. International Monetary Fund, which conducted extensive research on this Topic2 enough, and believed that without adjusting the exchange rate (and not under the horizontal bar), an increase in the prices of imported goods have a direct and fast on domestic prices in saudi arabia. Food prices, which can be seen both as a source of inflation on business partners and external factor in a part of has had a strong impact on prices in the Kingdom of Saudi Arabia. Internal factors such as increases in aggregate demand, they play only a minor role, according to the International Monetary Fund. This largely explains the limited impact of changes in interest rates in the UK (see chart below) 0.3 Particularly the International Monetary Fund believes that the search to increase the price per cent in levels of trading partners results in an increase of 0.83 percent of the price level in the Kingdom of Saudi Arabia. Pass-through effect is the effect of changes in the nominal exchange rate is relatively modest increase of one percent (estimate) IsoDraw results in a 0.19 percent decline in the price level in the Kingdom of Saudi Arabia. Exchange rate pass-through is weak, according to the International Monetary Fund Because the exchange rate pass-through is very weak? International Monetary Fund notes that while the changes in price levels of trading partners, usually permanent, and changes in exchange rates are not. Therefore, exporters, Bearing this in mind, and the need to protect its stake in the Saudi market, you may be willing to absorb all or part of the exchange rate effect by adjusting the profit mark-up market price. Similarly, the Saudi importers may also adjust the profit mark-ups to maintain market share. It also puts the IMF said that the market share of the profits today determines tomorrow (in fact, this phenomenon has been well documented in other countries) The IMF attributes little impact on internal factors such as inflation, government spending and monetary policy. This, perhaps, overlooking the impact of changes in total domestic demand in the area of non-commercial, such as rental costs, and will look at later, as well as on asset prices, which are not covered in this document. However draws a large crowd out of the fund makes sense, given that the expression is usually an increase in domestic demand through the import channel, rather than to be in demand for domestically produced consumer goods (which are limited). Interest rates in the Kingdom of Saudi Arabia Is the definition of the scope of monetary policy by the exchange rate peg, and this is why politics has traditionally tended to be negative. However, there is evidence to suggest that even if the authorities were free to adjust interest rates to their will, and this would be only a limited impact on inflationary pressures in the Kingdom. With many shops located on the Kingdom of the Arab-Islamic, and the stock market the only realistic alternative for liquidity, and broadcast signals interest rate tends to be low in the Kingdom of Saudi Arabia and the Gulf. This is evident in the storage activity in 2009: total deposits increased by more than 11 percent last year, despite the sharp decline in interest rates on deposits nominal (from 2.89 percent on average in 2008 to 0.63 per cent in 2009) The downside of this is the lack of sensitivity to interest rates on loans. In its efforts to offset the impact of the global financial crisis, which held the Saudi Arabian Monetary Agency monetary tightening very quickly in the late 2008s and early 2009. And lower interest rates (in line with the rates of the United States), was reduced reserve requirements, has been reduced treasury bill auctions, and carried out operations to pump liquidity into the banking system directly. However, this does not encourage commercial banks to increase lending to the private sector, however, loans contracted slightly during 2009. In short, even if the Saudi Arabian Monetary Agency and have full control over interest rates is not certain that this will enable him to exercise a decisive influence on the levels of credit or deposits in the economy. SPIKE 2007-08 inflationary Review of the 2007-08 high rates of inflation, we can see that the factors identified by the International Monetary Fund has already play an important role. The main driver of earnings of 4 percent in 2007, its index is the pick-up and pronounced in food prices, which rose by 7 per cent. This category includes the largest weighting of the Central Administration of Statistics basket with 26 per cent. Within this category there were significant increases in the prices of vegetables and tubers (30%), and fresh vegetables (12%) and fish (12%) and cereals (7%), meat and poultry (6 percent). Inflation trends in recent Inflation and cool quickly After reaching a peak of 11.1 percent in July 2008, began to cool inflationary pressures in the second half of 2008 and declined somewhat quickly in 2009. And price growth fell to about 4.5 percent by the end of 2009 (an average of 2009 from 5.1 per cent) and stabilized at around this level in the first two months of 2010. This rate is slightly higher than the historical average over the long term, but also in the range of rapidly growing emerging markets such as Saudi Arabia. What caused this decline in price pressures? It was in fact the key factors external dampers that have been identified in advance. With the intensification of the global financial crisis in mid-2008, global economic confidence began to decline rapidly, and the prices of most commodities fell sharply. Food prices along with this trend, with the benchmark S P / Goldman Sachs index reduced by 28 percent between September and December 2008. The U.S. dollar strengthening a shadow on the appetite for agricultural products And dried in risk appetite as investors in the integrity and clear of the public debt of the United States, so the price of the dollar. This had an impact on the indicators made goods less attractive to investors than the dollar. These reduced prices and significantly reduce costs for importers to deal with the Saudi Trade on the basis of the dollar, like New York and Chicago boards of trade. Separately, and made a strong dollar is also cheaper for traders to import Saudi origin directly from the non-dollar countries, landlocked such as Canada, Brazil or Australia. These dynamics are clearly visible in Saudi Arabia index, which shows the component of food and beverages rose 2.5 percent between 2009 and December 2008 to June. Trading partners inflation has also facilitated the rapid At the same time, inflation among trading partners have also begun to soften. For example, the average inflation rate in the Kingdom of the four main sources of imports (the United States and China, Japan and Germany) has declined from 4 percent in the first quarter of 2008 to zero per cent a year later. Rate and then moved into negative territory for the remainder of 2009. In the autumn of this year in inflation pressure trading partners downward to develop a full range of goods imported into the index Arabia, even though most of these will not be arrested in certain categories of the index. Rent price inflation remained strong If high food prices are falling, and inflation of trading partners and turned negative, it maintained rates of inflation in the Kingdom? After all, at 4.5 percent, and inflation is still higher than historical norms. The answer is that the component has continued to hire the Qatari initiative for growth: The average inflation to spend the Christmas holiday and was 17.5 percent in 2008, and cools only slightly to 14 percent in 2009. With strong demand for rental expenditure At first glance, and a constant force of the Charter of the index is incompatible with the general deterioration of the confidence of the individuals in the Kingdom of Saudi Arabia and the Gulf in general. Private investment in the ground to arrest is imminent in the Kingdom of 2009, as credit dried up and drew the plans. However, unlike many of the governments in the Gulf region, said that the Saudi public sector resources to fill the gap left by the private sector and support investment. Increase in central government expenditure by 10 per cent of the remarkable GDP in 2009, and implementation of new projects for public infrastructure helped fuel the demand for expatriate workers, and kept upward pressure on rents Conclusion It is expected that a period of above-average growth in food prices to continue. Will use the structural changes in the global economy and agricultural products and the forces instrumental in raising the prices of basic commodities. He asked the local factors to put more pressure on consumer prices in the Kingdom of Saudi Arabia. About one third of the worlds population directly benefiting from what appears to be the sustainable economic boom in China and India. This will continue to raise living standards and changing patterns of food consumption, and high prices and demand and thus higher quality and more complex food. The need for raw materials for many of the new ethanol plants currently under construction to add more high food prices all over the world. A recent report by the Organization for Economic Cooperation and Development OECD and the United Nations Food and Agriculture Organization projects that the percentage increase in the prices of agricultural products between 20 and 50 in the next 10 years. Forecasts by the Ministry of Agriculture in the United States also point to the continuing rise in the prices of major crops until the end of the decade. And will move higher agricultural commodity prices to consumers in the form of higher food prices in the shops.

Employee motivation special reference to mcdonalds

Employee motivation special reference to mcdonalds Since past few decades significance efforts have been made to improve the workers efficiency and effectiveness and in order to achieve this jobs structure have been made flexible. Some people have regret the loss of regular working pattern and the others are enjoying and taking the advantage of the flexible working hours (Prospect; 2008). The flexible working pattern has become very popular in many organisations and has contributed a lot in the employees life style in positive way. McDonalds The aim of the research is to find the role of flexible working hours in employees motivation. The organisation chosen to conduct the research is McDonalds UK Corporation. McDonalds is fast food service retailing chain of 30,000 restaurants famous for burgers and chips and is operating in 119 countries globally. Most of the restaurants are franchised. The company also operates under the name of The Boston market in US and has head quarters in US Oak Brook and employees more than 450,000 employees. The company had turnover of more than 20,000 million USD in 2009. (Data Monitor 2009) 1.2.1 McDonalds Employees In UK, McDonalds employs more than 50,000 people (not including franchisees staff) of which 57% staffs are male and 43% of staff is female and 66% of the hourly paid staff is aged between 16 and 20 years and 90% of staff are work for about 35 hours per week. Training of the staff is compulsory prior to start the job and is considered of great importance in the development of the employees. Flexible working practices give this opportunity to staff to fulfil their commitments with the family or education. Most of the managers in McDonald have started as hourly-paid and half of the companys middle and senior managers moved up from restaurant based positions. 2.1 RESEARCH AIM The aim of the research is to identify the role of flexible working in the employees motivation. The research has following objectives and questions. RESEARCH OBJECTIVES To evaluate the role of flexible working times in employee loyalty and satisfaction. To analyze the effect of flexible working on employees motivation and performance. To examine the benefits and limitations of adopting flexible working within the company To explore the flexible working practices currently followed by McDonalds To suggest recommendations to McDonalds to improve the flexible working arrangements to enhance the employees performance. RESEARCH QUESTIONS The proposed research questions are: What does flexible working means? How flexible working is being practiced in McDonalds? How McDonalds can improve retention rate through FWP? What have been the benefits and limitations of adopting the flexible working practices for McDonalds? LITERATURE REVIEW Literature review provides the foundation of the research on which result is built (Saunders; 2007). Theoretical concept and models described by the Harvard Framework of HRM and concept of Flexibility, Employee Loyalty, Cultural issues and Employee Retention will be reviewed in the literature study. Guests Theory of HRM Guest describes policies in strategic integration which ensure human resource management is integrated: first employees commitment to improve their performance through their behaviour, second flexibility ensuring flexible organization structure, third high quality service because of flexible working hours (Guest;1989). The concept of human resource management is to approach best practices which are acceptable universally. (Torrington: 2008) Flexibility Flexibility the term is being used in wide range of forms in organizations. For example internal flexibility shift of workers between different departments in an organization to benefit from their multi-skills. As an external flexibility hiring or subcontracting employees as per requirement. (Huws; 1999) Employee Loyalty A research of 3500 American workers investigates the relationship among work and life policies, informal support and employee loyalty over the life course. Flexible working practices have consistent and positive effects on the employees loyalty. (SpringerLink; 2004) Theories of Flexible Working Culture has deep effect on individuals and organizations in their life. Four types of cultural styles which are individual Culture (people work for themselves to live with basic needs or luxuries), Task Culture, Role Culture (Clearly defined roles are set out within a hierarchical structure) and Club Culture (Like-minded people loosely grouped around a charismatic leader). He describes the flexible working in the context of the cultural values of the individuals and organizations. (Handy; 1988) Employment Flexibility Pinfield and Atkinson (1998) present four approaches to increase employment flexibility to achieve competitive advantage. These are as follows: 1. Time flexibility. 2. Functional flexibility. 3. Distancing flexibility 4. Financial or Pay flexibility. The Flexible Firm A model for flexible firm in which it is divides its labour force into a core of permanent workers performing the key task and temporary workers to complete daily tasks. The temporary staffs protect the core group from change in demand in the labour market and reduce the labour cost and promote flexibility in the organisation. (Atkinson and Meager, 1986; Pollert, 1988; Hakim, 1987) (Keizer; 2008) Flexible working arrangements can play a valuable role in organizational performance Flexible working is beneficial in the interest of both employees and employers. Adopting the flexible working practices has identified significant reduction in staff sickness, absence, and turnover levels, employees retention, motivation. On the organization side it has enhanced the organization overall image. Employees can also choose their work-patterns to make a work-life balance. (CIPD; 2008) Employee Retention Employers can retain their staff most effectively. This retention is not because of the high payment but the highest level of reward by offering them other benefits such as flexible working hours. He says that employees can be retained if the organization offers job security, flexible working arrangements and career development opportunities (Taylor; 2002). RESERCH METHODOLOGY There are three approaches to research methodology Research approach Research strategy Data collection methods Research approach There are two types of approaches; deductive and inductive. In deductive approach the researcher tests and proves or disproves number of propositions and in the inductive approach the researcher would collect data and develop a theory as a result of analyzing the data. The approach for my study is both deductive and inductive. Research strategy The most commonly research strategies used are collecting data from number of organizations or a large group of respondents in order to explore the issues largely in the present to develop a theory or a case study to explore the issues both at present and in the past of an organization to proof the point and propose recommendations. I will be surveying one organization and will bring the facts of the past and present to light in the context of flexible working hours. (Jankowicz;1995) SECONDARY DATA COLLECTION Secondary data analysis is the analysis of data collected by another researcher or organization in order to discuss or explore an issue (Hakim; 1989). Secondary data can helps to define the research problems and can develop an approach, it is easy and quicker to access mostly through universitys library facilities as this data already been collected and published. This data can be collected in short space of time and it is cost effective. For this research work I will be using the journals, books, library resources and online databases such as Ebsco to collect the data. 4.1.2 PRIMARY DATA COLLECTION Primary data is normally regarded as being data which is collected by the original researcher who is using the data for further investigation (Oliver; 2002 p.14). In this research, I am intending to collect the data from both questionnaires and interviews to obtain the information about the employees attitude, behaviour and opinion about McDonalds and also the impact of flexible working practices within McDonalds. For this research it is appropriate to use both techniques for data collection. Qualitative Research Qualitative data refers to all non-numeric data or data that have not been quantified and can be a product of all research strategies. It can range from a short list of responses to open-ended questions and in-depth interviews (Saunders; 2007). In this research qualitative data will be collected by conducting interviews of the managers and the workers at McDonald. Five to seven people will be interviewed and they will be situational and snow balling technique will be practiced. Quantitative Research In this research, I will use the questionnaire in order to collect the primary data. I will use structured questionnaire in which each person is asked to respond to the same set of questions in a predetermined order. The structured questionnaire will be given to the employees working at McDonalds to get their point of view on how the companys flexible working is affecting their life style and performance. The questionnaires will give to 40-50 people in McDonald. They will not require replying immediately. However, discrete and careful monitoring will be carry out to make sure that the respondent answers all the questions. Data Analysis To analyze the qualitative data power computer software (CADAS) like NVivo ATLAS will be used. These are easy available in the market and in some universities as well. It is no longer necessary to undertake routine qualitative data management tasks manually such as sorting the data into categories and location subsets of these data according to specified criteria. (Saunders; 2007) LIMITATION OF STUDY Since flexible working motivates and improves performance of the employees, all the organisations are adopting flexible working system. All organisations are being encouraged by the UK Government to adopt flexible working practices due to many advantages which include cross culture diversity, reduce absenteeism and high turnover. As the research is being conducted in the UK and flexible working practices can differ across the branches in different localities in the UK. The future research could be carried to find out to what extent the other branches of the organisations is practicing the flexible working system. ETHICAL ISSUES, CONSENT AND ACCESS Ethical considerations are crucial in the data collection and handling process (Saunders et al; 2007). I will make sure that I abide by all the ethical rules and regulations while carrying out my research work. I will make sure that my interviewees know the purpose of the research and all the data will be kept confidential. One of the branches of McDonalds has already been informed. Researcher will also make sure the responses of the respondent are kept confidential and do not get in the hands of any other unauthorized person. The research will seeks to be fair, consistent and accurate in all aspects. Research planning Gant chart of the planning

John Steinbecks East of Eden - Confused Notions of Good and Evil :: East Eden Essays

Confused Notions of Good and Evil in East of Eden East of Eden is an epic novel about individual ethics - whether men and women have the power to choose between good and evil. East of Eden, to be polite, it is not Steinbeck's best novel. Not by a long shot. Steinbeck had wrestled with a moral question and lost. It was as though he had been thinking about life, but not too deeply. "East of Eden" was a third-rate best seller, the story of two American families over three generations, seven decades from the Civil War to World War I, told in a book that confuses us with contradictions, that lacks fictional concentration and that wanders in and around too many themes. Clifton Fadiman once said it was wrong to describe Steinbeck as a hard boiled writer. Well, if a comparison with eggs is necessary, "East of Eden" is an overdone omelet. Steinbeck himself worried about its weaknesses. In a letter to his editor, he said, "It's kind of a sloppy sounding book, but it's not sloppy, really." Well, it was sloppy. Begging the forgiveness of the people who gave Steinbeck the Pulitizer and the Nobel Prizes for Literature, there are portions of "East of Eden" that sound like something out of Freshman Composition I. Some of the syntax seems like scrambled eggs: - "All around the main subject the brothers beat." - "The wrinkles around them (his eyes) were drawn in radial lines inward by laughter." - "In human affairs of danger and delicate success, conclusion is sharply limited by hurry." All of which sounds a bit like Charlie Chan explaining life to No. 1 son. Steinbeck's "East of Eden" now has been adapted for television by ABC, an eight-hour presentation beginning tonight (Channel 5, 8 to 11), tomorrow (9 to 11) and Wednesday (8 to 11). This is no cheapie. Ten years in the making, "East of Eden" was shot on location at a cost of $11.2 million, with Savannah, Ga. standing in for Connecticut scenes and Salinas, Cal. for itself. ABC boasts in a press release that the 1955 film starring James Dean covered only a small portion of "East of Eden," while the 1981 film attempts to depict the entire novel. Ironically, by the way, today (Sunday) is the 50th anniversary of Dean's birth.

Advertising to 40+ Women :: Essays Papers

Advertising to 40+ Women We here at More feel it is time to change the representation of older women in the world of advertising, starting first with our own publication. In order to find answers to the problem of women over 40 lacking a voice and presence in magazine advertisements, we have enlisted the help of several advertising agencies. Each company was asked to devise a unique plan of action to better included mature women in our ads. The following three advertising agencies—GSD&M, Kaplan Thaler, and Dimassimo—have been selected because their individual approaches to our dilemmas were most successful in their accurate portrayal of older women. So read on and discover how these creative advertisers were able to not only solve our advertising problem, but also how they were able to expand and diversify our world of advertising by including people that look and think like you. Over the last few decades, there has been a significant rise in the number of women receiving college educations and a decrease in gender discrimination due to federal law. These two societal factors have helped the average woman to attain a higher paying job than ever before in our history. Presently, women are earning over half of all accounting degrees, 4 out of 10 law degrees, and just about that many medical degrees (Krotz 1). Therefore this gender group, which makes up about half of the American population, has a lot of monetary power. As a result, when women reach the peak of their earning power, they will have money to burn (Krotz 1). Women reach this peak around the age of 40 or older. In the last year alone, of all the women who purchased a new car, 53% were over 40 and so were 60% of those who bought new computers (Quinlan53). Evidently, the majority of buyers are older women. So why then is there a noticeable lack of this age group of women in magazine advertiseme nts? This is due to the simple fact that â€Å"there’s an 18-34 demographic desirability locked into corporate America’s mindset† (Quinlan 53). As a CEO of an advertising agency, Mary Quinlan can identify very well with the lack of mature women in the media. She relates to us, â€Å"I’ve sat in too many casting sessions where I’d hear, ‘We need one older woman to round out these models.